Law Firm Marketing Manager

Ben Hall LawEast Lansing, MI

$60,000 - $60,000 / year

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Overview

Compensation

$60,000-$60,000/year

Job Description

Marketing Manager

Ben Hall Law | East Lansing, Michigan | Full Time | On Site (remote flexibility) | Salary Range: $60,000+ plus performance bonuses

About Ben Hall Law

Ben Hall Law is a growing Michigan law firm focused on two core areas: representing those charged with crimes, including police officers in high-stakes criminal matters and representing the Department of Health and Human Services in child abuse and neglect cases. Our work is serious, public-facing, and high impact. We take pride in being prepared, ethical, and dependable when the stakes are the highest.

We are intentional about building a firm that is sustainable, respected, and built to last. Marketing at Ben Hall Law is not about fluff. It is about clarity, credibility, and consistently communicating who we are and the value we provide.

Ben Hall Law is hiring a Marketing Manager to lead strategy and execution across all marketing functions. This role oversees campaigns, analyzes performance, manages agency relationships, and ensures high quality lead generation for the firm. This position is primarily on-site with the ability to occasionally work from home. The applicant MUST live in Michigan and within a reasonable commuting distance. Candidates living outside of the commuting distance will not be considered.

We are hiring a marketing professional to take ownership of day-to-day marketing execution and help build a stronger, more consistent marketing engine for the firm. This role is ideal for someone who wants responsibility, autonomy, and a real seat at the table. You will work closely with firm leadership, have direct visibility into results, and play a meaningful role in the firm's long-term growth.

Your Impact

In this role, you will:

Improve the quality and consistency of leads coming into the firm
Help shape how the firm is perceived by the public, referral partners, and the legal community
Support the firm's long-term vision by building repeatable, trackable marketing systems
Help leadership make better decisions through clear reporting and insights
Lay the groundwork for future growth of the marketing function

This is not a passive role. Your work will directly affect reputation, revenue, and the firm's ability to grow responsibly.

Our Values: FASTIE

Everything we do is guided by our FASTIE values:

Fun - We take our work seriously, but not ourselves.
Accountability - We own our work and our results.
Service - We serve clients, colleagues, and the community with purpose.
Teamwork - We support each other and win together.
Integrity - We do the right thing, even when it's inconvenient.
Excellence - We aim higher than "good enough."

This role requires alignment with these values. Culture fit matters here.

Key Responsibilities

Develop and execute the firm's annual marketing strategy and quarterly priorities
Lead all marketing channels including SEO, PPC, social media, video, and email
Manage vendor and agency relationships including contracts, budgets, deliverables, and KPIs
Track and report on lead volume, quality, cost per lead, client acquisition cost, and ROI
Oversee content planning, brand consistency, and marketing calendar execution
Coordinate website updates, landing pages, and conversion improvements
Support attorney thought leadership initiatives such as articles, community content, and speaking campaigns
Identify system improvements and introduce new tools to optimize performance

Required Qualifications

5-8+ years of marketing experience with direct responsibility for campaign performance
Demonstrated success managing multiple channels and vendors
Proficiency with CRMs, advertising dashboards, and analytics platforms
Strong project management ability and comfort balancing strategy with hands-on execution
Experience in professional services is preferred
Excellent presentation, writing, and communication skills
Experience using GoHighlevel preferred or another CRM (Hubspot, Salesforce, Zoho CRM, etc.)
Expertise in Google Ads, SEO, campaign optimization, or marketing automation tools

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FAQs About Law Firm Marketing Manager Jobs at Ben Hall Law

What is the work location for this position at Ben Hall Law?

This job at Ben Hall Law is located in East Lansing, MI, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Ben Hall Law?

Candidates can expect a pay range of $60,000 and $60,000 per year.

What employment applies to this position at Ben Hall Law?

The employer has not provided this information. This may be discussed during the hiring process.

What is the process to apply for this position at Ben Hall Law?

You can apply for this role at Ben Hall Law either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.