Lead Acquisition Specialist

Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.

Job Description:

We are hiring a Lead Acquisition Marketing Manager to own and scale Lower’s third-party lead acquisition programs. This role is responsible for sourcing, onboarding, and managing lead vendors; defining granular buying criteria; allocating and optimizing budgets; and driving continuous performance improvement through rigorous analysis.

This is an individual contributor role with end-to-end ownership of the lead buying channel.

Success in this role means building a scalable, disciplined lead acquisition engine that delivers predictable, high-quality volume at efficient unit economics while protecting downstream conversion, credit quality, and customer experience.

Location: Hybrid in Columbus, OH or Austin, TX required

What You’ll Do

• Own Lower’s third-party lead acquisition program end to end

• Identify, evaluate, onboard, and manage lead vendors

• Define and refine lead buying criteria

• Allocate and optimize budgets

• Analyze performance at a granular level

• Partner cross-functionally with Sales, Ops, Credit, and Analytics

• Establish benchmarks and vendor accountability

• Communicate insights to senior leadership

Who You Are

• 4–6 years of experience in performance marketing or analytics-heavy roles, with at least one year of experience in lead buying or affiliate marketing

• Strong analytical and financial judgment

• Comfortable managing vendors and budgets

• Excellent communicator

• Thrives in a fast-moving environment, with strong planning and follow-through

• Experience in mortgage, fintech, or regulated industries strongly preferred

Why Join Lower

• This role offers the opportunity to own a critical growth lever at a scaled fintech and help shape how Lower grows

• You’ll be surrounded by talented, dedicated people who believe in the company’s mission

• You’ll be able to shape the future of Lower’s user experience

• You’ll join a locally and nationally recognized best place to work that values promotion from within

• There is opportunity for professional growth and development

What You'll Get

• Extended benefit offerings including medical/dental/vision, parental leave, life insurance, short- and long-term disability

• Paid holidays and paid time off

• 401K with company match

• Discount on home mortgage refinances or purchase

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.