Lead Generation & Growth Marketing Specialist

 Lead Generation & Growth Marketing Specialist   Concordia Publishing House- A Lutheran Church- Missouri Synod Organization                             Full Time

If you're energized by data-driven marketing, creative campaigns, and work that helps advance Gospel-centered resources, this role is for you. As a Lead Generation & Growth Marketing Specialist, you'll design and execute multichannel campaigns that expand CPH's reach, strengthen customer engagement, and support the mission of the Church.                                                                            

Your work will help connect ministry leaders, educators, congregations, and families with resources that enrich faith and strengthen discipleship.

Why Join Us?

At CPH, you're not just building campaigns, you're building Kingdom impact. Join a workplace that values excellence, collaboration, and mission:

• Mission-Driven Purpose – Your marketing efforts directly support Gospel proclamation
• Creative & Collaborative Culture – Work with product marketers, designers, and leaders
• Professional Growth Opportunities – Learn, experiment, and level up your marketing skills
• Competitive Benefits – Health, dental, vision, retirement match, and generous PTO
• Fun Workplace Perks – Employee events, on-site cafeteria, wellness activities, and more

What You'll Do

Use strategy, creativity, and analytics to fuel CPH's growth and customer engagement:

• Design and execute integrated lead‑generation campaigns across email, paid search, social, website, and print
• Identify key audience segments and tailor messaging to each group
• Partner with creative teams to build conversion-optimized landing pages, ad content, and email signups
• Collaborate with product marketers to support new releases and ministry-specific needs
• Report on campaign performance and adjusting tactics to maximize impact
• Conduct A/B tests and analyze results to refine marketing strategies
• Research opportunities, evaluate ROI, and recommend data-driven improvements

What We're Looking For

A motivated marketer ready to combine strategy, creativity, and execution:

• Bachelor's degree in marketing, business, communications, or related field
• 1+ year of marketing experience (digital preferred)
• Strong communication, creativity, and analytical skills
• Experience with HubSpot or similar marketing automation tools
• Ability to research, problem-solve, and adapt quickly
• Familiarity with Adobe Creative Suite (preferred)
• Knowledge of CPH products and LCMS culture is a plus

Be Part of Something Bigger

At CPH, your work contributes to a mission that spans more than 150 years-providing Christ-centered resources that support the Church worldwide. Every campaign you create helps place Gospel-focused materials into the hands of people who need them. Your marketing skills can have a lasting, meaningful impact.