Lead Product Manager - New Verticals
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Overview
Job Description
About AirOps
AirOps is the first end-to-end content engineering platform built for the AI era. In a world where discovery is shifting from traditional search to AI-driven platforms, we help brands get found—and stay found. We are currently in a phase of hyper-growth, having 5x’d our revenue in the last year by helping marketing teams at Ramp, Chime, Carta, and Rippling turn content quality into a durable competitive advantage.
Our platform equips marketers to navigate the new discovery landscape, prioritize high-impact opportunities, and create accurate, on-brand content that earns citations from AI and trust from humans. Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are building the intelligent systems that will empower the next generation of marketing leaders. AirOps is headquartered in San Francisco, New York and Montevideo.
About the role
We're scaling AirOps into a full-stack AI Search offering for brands, and we need someone to own the build from the inside.
As the Lead Product Manager for New Verticals, you are effectively a founder-in-residence with the scale, capital, and speed of AirOps behind you. Your mandate is pure exploration and validation: identify untapped marketing and acquisition channels, run aggressive quant-heavy experiments, build out robust reporting foundations, and formulate clear hypotheses on where AirOps should make multi-million dollar product investments next.
You won't just be managing a roadmap; you'll be navigating total ambiguity, diving into SQL and funnel analysis, co-building with top customers, and transforming early performance signals into AirOps’ next core product lines. If you thrive on blank space, hyper-growth pace, and pure 0-to-1 ownership, this is your playground.
What you'll own
0-to-1 Channel & Product Incubation: Uncover, size, and test brand-new channels of business to expand AirOps into a complete growth marketing ecosystem.
Data-Driven Experimentation: Formulate crisp hypotheses and run rapid, quantitative tests to evaluate activation, adoption, and expansion potential before committing heavy engineering resources.
Measurement & Data Foundations: Build the core analytics foundation (funnel tracking, success metrics, leading indicators, custom dashboards) to rigorously prove or disprove channel viability.
Investment Hypotheses & Playbooks: Turn validated experiments into repeatable GTM playbooks, pricing models, and strategic business cases that guide company-wide resource allocation.
Customer Co-Building: Partner directly with forward-thinking marketing and growth leaders to translate ambiguous edge-case feedback into scalable product bets.
What you'll bring
The Founder Archetype: You’ve founded a company, led a product at an early-stage startup, or spearheaded 0-to-1 growth bets inside a hyper-growth company.
Strong Quantitative & Data Background: Deep experience with data-heavy products and analytics frameworks. You don't just consume dashboards - you build them, write your own SQL, analyze complex funnels, and make confident calls with incomplete data.
Hypothesis-Driven Mindset: High-velocity instinct for testing. You know how to build low-fidelity MVPs and track early signals to validate demand before over-engineering a solution.
Relentless Product Prioritization: Exceptional product instincts that balance customer empathy with brutal prioritization. Saying "no" to low-leverage ideas to focus entirely on high-potential growth vectors.
Executive Presence & Co-Building Skill: High bandwidth to command the room with executive buyers, operate alongside technical teams, and collaborate across Growth, Data, Product, and Sales.
Nice to haves
Experience building or scaling data-dense products within MarTech, AdTech, SEO, AI Search, or Content Marketing.
Prior history navigating rapid expansion phases ($10M → $50M+ ARR) at a venture-backed tech company.
Our Guiding Principles
Extreme Ownership
Quality
Curiosity and Play
Make Our Customers Heroes
Respectful Candor
Benefits
Equity in a fast-growing startup
Competitive benefits package tailored to your location
Flexible time off policy
Parental Leave
A fun-loving and (just a bit) nerdy team that loves to move fast!
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
