Lead Product Marketing Consultant (P3446)

As a leader on the 84.51˚ marketing team, you will promote Kroger Precision Marketing - our retail media, insights and loyalty marketing product suite. You will be responsible for leading and executing marketing plans that fuel our mission to grow brands.

The role requires hands-on strategic planning, crisp writing, a passion for consumer insights and media, tactical execution, and a knack for understanding CPG client motivations. You will work closely with subject matter experts, sales leaders, data scientists, and the marketing team. To be successful in this role, you will have a deep understanding of how to influence decision-makers at the intersection of ad tech and marketing. You will bring high standards for compelling and clear messages.

RESPONSIBILITIES:

• Positioning and Messaging: Plan clear and compelling narratives that define our value proposition in the broader marketing landscape. Build messaging hierarchies to drive clarity.
• Client Champion: Bring the voice of our clients into marketing plans by understanding and articulating the needs of key customer segments.
• Campaign Planning: Manage the strategy and timing of external communications in partnership with marketing operations to drive demand and empower clients.
• Content Development: Collaborate across teams to build creative assets including landing pages, videos, emails, articles, and social content.
• Product Launches: Plan, develop and lead marketing activities for new product launches and feature updates. Ensure consistent messaging to the right audiences.
• Success Stories: Build client testimonials, proof points, and case studies.
• Campaign Performance: Prioritize activities against team goals and recommend optimizations. Recap and communicate results.

QUALIFICATIONS/SKILLS:

• A proven track record for working cross functionally with product strategy, sales and marketing
• Minimum Bachelor's degree in marketing, communications, or related field 5-7 years product marketing experience (agency, media, CPG)
• Experience creating & executing marketing plans
• Superior writing and visual communication skills
• Demonstrated history of building out and managing to key performance indicators
• An understanding of the retail data science/insights/media/advertising landscape and industry
• Ability to work independently, manage multiple projects, work under pressure, communicate effectively to a diverse set of stakeholders, and adapt to sudden changes in the work environment

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