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Lifecycle Marketing Consultant

Right Side UpAustin, Texas
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Job Description

About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About The Role

We’re seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.

Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per week.

Responsibilities

  • Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)

  • Build and optimize email, SMS, and in-app messaging programs

  • Design and implement automated journeys, triggers, and segmentation strategies

  • Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives

  • Analyze campaign performance and continuously optimize based on engagement and revenue metrics

  • Create and manage campaign calendars and testing roadmaps

  • Ensure data integrity and proper tracking across lifecycle channels

  • Translate insights into actionable recommendations to improve customer lifetime value

Requirements

  • Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C

  • Experience building and scaling lifecycle programs across multiple channels

  • Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)

  • Experience with segmentation, personalization, and automation best practices

  • Ability to analyze performance data and translate insights into action

  • Strong collaboration and communication skills

  • Comfort working across different industries, products, and customer journeys

Nice to Have

  • Experience with SMS or push notification channels

  • Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)

  • Experience in high-growth startup environments

  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Submit 10x as many applications with less effort than one manual application.

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FAQs About Lifecycle Marketing Consultant Jobs at Right Side Up

What is the work location for this position at Right Side Up?
This job at Right Side Up is located in Austin, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Right Side Up?
Employer has not shared pay details for this role.
What employment applies to this position at Right Side Up?
The employer has not provided this information. This may be discussed during the hiring process.
What is the process to apply for this position at Right Side Up?
You can apply for this role at Right Side Up either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.