Lifecycle Marketing Manager

About Evvy

At Evvy, we believe the female body shouldn’t be a medical mystery.

We are a precision women’s health company leveraging the vaginal microbiome to improve outcomes across a woman's lifespan. Backed by $30M+ from leading investors, we serve over 100,000 patients and 2,000 providers nationwide with our validated Vaginal Microbiome Test and AI-powered personalized care platform.

Through this work, we have built the world’s largest dataset on the vaginal microbiome — a proprietary foundation that will drive breakthroughs in infertility, preterm birth, gynecological cancers, and beyond.

Why join now?

Evvy is a generational opportunity in women's health — and we're at the inflection point.

• We’ve built a dataset no one has. Evvy has generated the world’s largest vaginal microbiome dataset from 100,000+ patients, uncovering novel biological markers underlying women’s health conditions that collectively cost the healthcare system $180B+ annually.

• Validated, AI-first platform. We’ve built a comprehensive testing and care platform that unlocks personalized treatment pathways for each patient. Our work is supported by research published in major peer-reviewed journals and presented at major clinical conferences (including ACOG, ASRM, IDSOG, and more).

• Proven traction, massive opportunity. We serve 100,000+ patients and 2,000 providers nationwide, with rapidly growing revenue and an expanding suite of diagnostics and treatments to improve outcomes across condition areas. We've only scratched the surface.

• Top tier team, investors, and partners. Our world-class team is backed by industry leading investors, including General Catalyst, Left Lane Capital, US Fertility, and Labcorp.

We're looking for high-horsepower, mission-driven people who find it unacceptable that the female body is still a medical mystery — and want to help change that.

About the Role

We're looking for a Lifecycle Marketing Manager to own Evvy's end-to-end customer journey.

You'll be the architect and operator of our lifecycle engine: building, launching, and optimizing campaigns across email and SMS that drive activation, conversion, retention, and reactivation. You'll also serve as a key product marketing partner, translating clinical complexity into customer-facing messaging that's clear, compelling, and unmistakably Evvy.

This role is perfect for someone who thrives in the tools, thinks in systems, and brings both creative and analytical rigor to every send.

Evvy is a primarily in-person team based in New York, NY. Given the cross-functional nature of this role, our ideal candidate is located in NYC.

What you'll do:

• Develop and be accountable for Evvy's lifecycle marketing strategy — optimizing funnel conversion into clinical care programs and future products, subscription retention, and reactivation

• Act as Evvy's primary email owner: segmentation, canvas building, journey logic, suppression rules, QA, and performance tracking across email, SMS, and in-app

• Write and edit all lifecycle copy — high-converting, on-brand, and medically accurate across every channel and funnel stage

• Ruthlessly A/B test new concepts and creative; document and share learnings across the team

• Evaluate, recommend, and lead implementation of Evvy's CRM and ESP stack — bringing a clear point of view on the right architecture for a brand at our stage and pace

• Own your data — build dashboards, track KPIs, and report performance across the organization

• Partner closely with Clinical, Product, Marketing, and Data to translate feature launches into clear lifecycle messaging, keep user personas current, and continuously incorporate customer feedback into strategy — with a repeatable workflow so every product moment ships with a comms plan and success metrics

What we're looking for:

• 4+ years in CRM and lifecycle marketing, including campaign strategy, segmentation, and A/B testing

• Deep, hands-on email expertise — canvas building, segmentation, personalization, and QA; this is non-negotiable

• Strong portfolio of lifecycle samples

• Comfort writing about health topics with accuracy, empathy, and clarity

• Experience in consumer health and/or subscription-based e-commerce, ideally in at-home testing

• Technical knowledge of ESPs and customer engagement platforms, including HTML

• Proficiency with Google Analytics, Excel/Sheets, and SQL

• Hands-on experience with AI tools for copywriting, campaign production, and workflow acceleration

Working at Evvy

Evvy is a primarily in-person team based in New York, NY with a strong culture of collaboration and connection. We work from the office 4 days a week (Wednesdays remote), and we genuinely enjoy spending time together: team dinners, happy hours, and shared wins are part of the rhythm here.

Our Values

Start with the why. We tie everything back to a user need or company goal.Figure it out. We take initiative, embrace ambiguity, and build from first principles.Create win-wins. We solve problems with patients, partners, and the business in mind.Own it to the end. We close every loop and take pride in the details.Stay eleven steps ahead. We anticipate, plan, and act with foresight and speed.

Company Benefits

• Flexible PTO

• $1K learning and development budget

• Health, dental, and vision insurance, plus HSA plans

• 401(k) plan (Roth and traditional)

• Monthly team events

• Free Evvy membership

• Paid parental leave

Evvy is an equal opportunity employer committed to diversity and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, gender, sexual orientation, age, disability, or other protected characteristics.

All communications will come from an @evvy.com email address.