British Swim School is seeking a highly organized, creative, and results-driven Local & DigitalMarketing Associate to lead both community-based marketing efforts and digital campaignexecution. This role is responsible for building local partnerships, increasing brand visibility, andmanaging marketing campaigns across email, SMS, website, social media, and paid digitalchannels.This person will help bridge local relationship-building with modern digital execution bycoordinating with internal teams, corporate partners, website vendors, social media partners,and digital advertising partners to ensure campaigns are launched effectively, tracked properly,and optimized for performance. This role builds on the local marketing focus around events,partnerships, and community presence, while expanding ownership of digital campaigns andperformance tracking.Your responsibilities will include:Local Marketing & Community Partnerships:● Plan and coordinate local marketing initiatives, events, and outreach efforts thatincrease brand awareness and generate leads● Build and maintain partnerships with schools, parent groups, PTAs, localbusinesses, community organizations, and other referral sources● Represent British Swim School at local events, networking opportunities,community functions, and promotional activities● Identify opportunities for grassroots marketing, sponsorships, brandcollaborations, and local visibility● Help execute local promotions and community campaigns that align withenrollment goals and seasonal prioritiesDigital Marketing Campaign Management:● Manage the creation, coordination, and execution of digital marketing campaignsacross email, SMS, website, and social media● Write and edit marketing copy for campaigns, ads, landing pages, promotionalmessages, and customer-facing communications● Coordinate campaign calendars, creative assets, approvals, and launch timelinesacross multiple channels● Support campaign execution with digital marketing and advertising partners toensure campaigns are set up correctly and launched on time● Work with corporate website partners and digital vendors to update websitecontent, promotions, landing pages, and key messaging● Assist with social media planning, content coordination, publishing schedules,and brand consistencyVendor, Partner & Website Coordination:● Serve as a key point of contact for local marketing execution with corporatesupport teams and external marketing partners● Manage relationships and communication with website vendors, digital spendpartners, social media partners, and other marketing service providers● Submit requests, track deliverables, follow up on timelines, and ensure projectsmove forward efficiently● Help maintain consistency between local promotions, national branding, websitemessaging, and digital campaign executionPerformance Tracking & Reporting● Track campaign results across email, SMS, paid digital, website, social media,and local marketing initiatives● Monitor and analyze key performance metrics such as leads, conversions, traffic,engagement, cost per lead, and ROI● Provide regular reports and insights on campaign performance, marketing spend,and areas for improvement● Use data to recommend optimizations to messaging, audience targeting, channelperformance, and local outreach efforts● Help ensure campaigns and marketing efforts are aligned with business goalsand enrollment targetsQualifications/Requirements:● 2+ years of experience in marketing, preferably in a role that includes bothlocal/community marketing and digital marketing execution● Bachelor degree Required● Strong experience managing marketing campaigns across multiple channels● Experience with email marketing, SMS campaigns, website updates, socialmedia coordination, and digital ad support● Strong copywriting and communication skills with the ability to create clear,compelling marketing messages● Ability to manage multiple projects, vendors, deadlines, and campaign timelinesat once● Comfortable analyzing performance data and translating results into action● Strong organizational skills and attention to detail● Experience working with outside partners, agencies, or corporate support teamspreferred● Passion for community engagement, customer experience, and mission-drivenmarketing● Passion for water safety, swimming, and community engagement.
Flexible work from home options available.
Working at British Swim School is more than just a job; it’s a chance to create a lasting impact that could change a child's life.
As part of the British Swim School Team, you play a role in your local community, empowering others and sharing your passion. It’s a chance to be part of a fun-loving team of dedicated people who are committed to promoting water safety and a lifelong love of the water.
While we teach swimming to people of all ages and abilities, most of our students are preschool and elementary-aged kids. Our instructors should like working with this age group and be good at making parents feel comfortable. It's helpful if you have experience with children or in a child-focused job, but it's not required if you can show the right attitude. The job comes with specialized training in our advanced and unique British Swim School approach.
We also have exciting opportunities with our Customer Service Team, even if you're not in the pool. These are the people committed to providing the best service in the industry. In these roles, you might talk to parents on the phone or by the pool. Wherever you are, the aim is to make everyone feel like part of the British Swim School Family as we focus on ensuring the “Survival of the Littlest.”
