Local Store Marketing Specialist (Temporary Role)

Overall Job Summary

This position supports the team responsible for planning, project managing, and executing Local Store Marketing initiatives in support of new store grand openings, competitive market strategies, and store-level events. This role partners with multiple cross-functional teams, external agencies, and field leadership across 2,300 Tractor Supply stores to ensure timely and accurate execution of marketing programs that drive traffic and sales.This position leverages data, market insights, and store-specific needs to support tailored marketing plans and ensures flawless execution across multiple concurrent projects.

Essential Duties and Responsibilities (Min 5%)

• Support the planning and execution of Local Store Marketing initiatives including new store grand openings, re-grand openings (relocations and remodels), and competitive market support
• Develop and manage project timelines, task lists, and deliverables to ensure on-time and accurate execution across multiple projects
• Partner with internal cross-functional teams including Media, Integrated Marketing, Merchandising, Store Communications, Real Estate, Loyalty, and PR to execute marketing programs
• Collaborate with external agency partners to develop and deliver creative assets, media plans, direct mail, radio, and promotional materials
• Support new store grand openings by coordinating marketing activities from pre-opening through post-opening, including store communications, promotional offers, and media execution
• Communicate directly with Store Managers, District Managers, and Regional leadership to align on local marketing strategies and execution plans
• Leverage data and reporting tools to tier stores, identify competitive markets, and inform marketing strategies
• Monitor competitor activity and support development and execution of localized marketing strategies to drive traffic and sales in competitive markets
• Execute marketing deliverables including coupon creation, test scan sheets, point-of-purchase materials, email banners, social assets, and radio scripts
• Ensure accuracy of marketing materials including store information, promotional details, and advertisements
• Support store-level events and community marketing initiatives as needed, including coordination of marketing assets and cross-functional alignment
• Other projects and assignments as needed

Required Qualifications

Experience:

3 - 5 years' experience in project management of marketing programs, preferably in a retail or multi-location marketing environment

Education: Bachelor's degree from an accredited college or university preferred. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

• Demonstrate effective project management, organization, communication and multi-tasking skills
• Demonstrate skills in Excel, PowerPoint and Word
• Attention to detail, timelines and deadlines
• Ability to work as a team player across all functional groups

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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