Loyalty Business Development & Retention Specialist-2

Job Description

At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with Players, your role is key to delivering exceptional experiences and strengthening lasting relationships with our community. We’re looking for driven, people-focused professionals who thrive in a fast-paced environment and are passionate about building loyalty, driving growth, and delivering results.

We’re currently seeking a Loyalty Business Development & Retention Specialist to support and grow our loyalty program by acquiring new members, retaining existing ones, and enhancing the overall member experience.

What’s In It for You?

Cha-ching: Competitive base salary plus performance-based incentives tied to sales and retention goalsBenefits: Access to medical, dental, vision, 401(k), and wellness resourcesWork Environment: Fast-paced, collaborative culture with high visibility and impactPerks: Enjoy Topgolf discounts, team events, and a guest-centric environmentCareer Growth: Opportunities to expand expertise in sales, customer lifecycle management, and loyalty strategyLots of Fun: A dynamic, team-driven culture powered by the Unlimited Power of Play

About the Role

The Loyalty Business Development & Retention Specialist plays a pivotal role in driving the success and growth of Topgolf’s loyalty program. This role focuses on acquiring new members, engaging existing members, and reactivating lapsed accounts to strengthen retention and long-term value.

You will manage a high volume of interactions, leveraging proactive outreach and relationship-building skills to meet or exceed monthly sales and renewal targets. In addition, you will guide new members through onboarding and serve as a key point of contact for National Members, ensuring a seamless and positive experience.

Working closely with the Venue Support Center and Venue Operations teams, you will help optimize program performance and contribute to continuous improvement initiatives.

Key Responsibilities

Business Development & Member Acquisition

Proactively outreach to prospective members to drive new loyalty program enrollments

Identify opportunities to grow the membership base and increase program participation

Meet or exceed monthly sales and acquisition targets

Retention & Renewal Strategy

Engage current members to encourage renewals and long-term loyalty

Reconnect with expiring or lapsed members to drive reactivation

Execute strategies to strengthen retention rates and member lifetime value

Member Engagement & Onboarding

Guide new members through the onboarding process to ensure a seamless experience

Provide ongoing support to enhance member satisfaction and program utilization

Deliver exceptional service through consistent and professional communication

Collaboration & Program Optimization

Partner with Venue Support Center and Venue Operations teams to enhance program effectiveness

Share insights and feedback to improve processes, tools, and member experience

Support cross-functional initiatives that align with loyalty program goals

National Member Support

Serve as a primary point of contact for National Members

Collaborate with supporting venues to facilitate renewals and provide consistent service

Ensure a high-quality, cohesive experience across all touchpoints

What You Bring

Proven experience in sales, business development, customer retention, or loyalty programs

Strong communication and interpersonal skills with the ability to build relationships at scale

Ability to manage a high volume of interactions while maintaining quality and attention to detail

Results-driven mindset with a track record of meeting or exceeding sales or retention targets

Strong organizational and time management skills in a fast-paced environment

Customer-focused approach with a passion for delivering exceptional experiences

Ability to collaborate cross-functionally and influence outcomes

Proficiency with CRM systems and Microsoft Office tools preferred

BENEFITS

Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform – and that’s just for starters for those who qualify. View playmaker benefits here.

ADAThe above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.EEO StatementTopgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. 

As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.