Loyalty Marketing Manager
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Job Description
Must Haves
Experience with marketing measurement analysis
Translating data into insights
Must work EST hrs regardless of where they are located for the shift time of M-F 9a-5p ET
Support the development of marketing strategy and plans for several business initiatives. Work closely with cross-functional business partners to gain a deep understanding of the consumer, and provide thorough consumer and marketplace analysis to help develop breakthrough marketing ideas founded in consumer insights. Expertise in marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed
Position Summary:
The Manager role is an opportunity to gain exposure to both marketing strategy and cross-functional areas across the organization, while leading the execution of integrated marketing plans to meet business goals. You will support the development of marketing strategy and plans for several business initiatives. You will work closely with cross-functional business partners to gain a deep understanding of the consumer, and provide thorough consumer and marketplace analysis to help develop breakthrough marketing ideas founded in consumer insights.
Duties:
•Develop situation assessment and provide key inputs and insights in support of marketing plan and business case development
•Contribute to the strategic marketing brief and lead development of tactical marketing brief
•Lead development and execution of all project deliverables across paid, owned and earned channels, including maintaining marketing project schedules and status reports
•Establish strong relationships and collaborate closely with business partners across the organization, including Digital, Operations, Corporate Communications, Customer Insights, Media, Creative, Agency Partners, Legal, etc. Ensure cross-functional alignment on initiatives, launch deadlines are met, and field readiness.
•Leverage available analytics reports and tools to measure success, identify learnings and continually optimize marketing activities throughout campaigns
•Monitor, analyze and present competitive analysis presentations
Experience:
Qualifications:
3+ years of marketing experience in direct and digital marketing programs, including a range of paid, owned and earned media channels
Able to drive vision and facilitate stakeholders to achieve clear objectives
Partners with reporting and analytic stakeholders and joint teams to ensure data and tactical report plans align with objectives
Strong collaboration, facilitation and change management skills to communicate and drive alignment
Experience in retail and/or loyalty marketing preferred
Education:
Bachelor's degree in business, marketing or related field required
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
