Manager, Marketing Platform Operations

AAA Northern California, Nevada and Utah Insurance ExchangeWalnut Creek, CA

$132,465 - $198,697 / year

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Overview

Schedule

Full-time

Career level

Director

Remote

Option for remote

Compensation

$132,465-$198,697/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Why Work For Us?

Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
401k Matching - $1 for $1 company match up to 6% of eligible earnings per pay period
Benefits- Medical, Dental, Vision, wellness program and more!
Paid Holidays
Paid Time Off- Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
Collaborative Environment- AAA will value your contribution to providing exceptional service to our members
Free AAA Classic Membership
AAA Product Discounts
Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: While this role is Remote, candidates must reside in the posted area.

Our Manager, Marketing Platform Operations will lead a specialized team responsible for the operational execution of our digital marketing tech stack. This role is strictly a technical and operational. You and your team will not be responsible for creative development, copywriting, or front-end asset design. Instead, your team will be the technical backbone that empowers our marketing teams, ensuring the platforms, data, and integrations are flawlessly executed so those creative assets can reach the right customer, at the right time, with perfect measurement.

ESSENTIAL FUNCTIONS

Strategic Leadership & Cross-Functional Consultation
Team Leadership: Manage, mentor, and guide a team of marketing operations professionals focused on technical execution and platform management.
Cross-Functional Consultation: Serve as the primary technical subject matter expert for Product Marketers. Provide guidance on digital capabilities, third-party tool utilization, and integration strategies to solve complex marketing needs.
Data Infrastructure, Analytics & Quality
Analytics & Conversion Tagging: Own the tagging infrastructure using Tealium iQ. Ensure all digital properties are comprehensively tagged with highly accurate data layer attributes for Google Analytics. Implement precise, well-attributed conversion tagging to support and measure marketing campaigns effectively.
Marketing Data Operations & Quality: Audit, review, and analyze both server-side and client-side event data to guarantee accuracy and consistency. Map and correlate marketing data to build a unified, accurate view of the customer journey and attribution.
Platform Activation & Media Operations
Personalization & Activation: Architect and build personalized user experiences utilizing Salesforce Marketing Cloud Personalization. Activate audiences, segments, and attributes to third-party data platforms using Salesforce Data Cloud.
Paid Media Support & Configuration: Oversee the technical setup, onboarding, and configuration of new paid media platforms and advertising accounts (including Google Campaign Manager, CM360, SA360, and various social media ad accounts).

KNOWLEDGE / SKILLS / ABILITIES

Database Skills: Proficiency in writing and executing SQL queries for data analysis, extraction, and validation.
Salesforce Ecosystem: Strong working knowledge of Salesforce Marketing Cloud Personalization and Data Cloud.
Tag Management: Hands-on expertise with Enterprise Tag Management systems (specifically Tealium iQ).
Ad-Tech Knowledge: Deep understanding of digital advertising platforms (Google CM360, SA360, Meta, etc.).
Data Architecture: Strong comprehension of data layers, server-side vs. client-side tracking, and overall data architecture.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

Minimum Qualifications
Bachelor's degree in Computer Science, Marketing, Business, Information Systems, or a related field, or combination of education and relevant experience
Minimum of 5 years of experience directly managing and leading technical teams, preferably within the marketing technology or marketing operations space
Preferred Qualifications
A Salesforce Data Cloud Consultant Certification

At AAA Mountain West Group, pay is one part of our total package. Actual compensation may vary based on several factors, including a candidate's work location, qualifications, skills, and experience. Compensation Range: Min: $132,465.00- Mid: $165,580.00- Max: $198,697.00

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FAQs About Manager, Marketing Platform Operations Jobs at AAA Northern California, Nevada and Utah Insurance Exchange

What is the work location for this position at AAA Northern California, Nevada and Utah Insurance Exchange?

This job at AAA Northern California, Nevada and Utah Insurance Exchange is located in Walnut Creek, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at AAA Northern California, Nevada and Utah Insurance Exchange?

Candidates can expect a pay range of $132,465 and $198,697 per year.

What employment applies to this position at AAA Northern California, Nevada and Utah Insurance Exchange?

AAA Northern California, Nevada and Utah Insurance Exchange lists this role as a Full-time position.

What experience level is required for this role at AAA Northern California, Nevada and Utah Insurance Exchange?

AAA Northern California, Nevada and Utah Insurance Exchange is looking for a candidate with "Director" experience level.

Does AAA Northern California, Nevada and Utah Insurance Exchange allow remote work for this role?

Yes, this position at AAA Northern California, Nevada and Utah Insurance Exchange supports remote work, giving candidates the flexibility to work outside the primary office location.

What benefits are offered by AAA Northern California, Nevada and Utah Insurance Exchange for this role?

AAA Northern California, Nevada and Utah Insurance Exchange offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Community Service Time, 401k Matching/Retirement Savings, Tuition/Education Assistance, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at AAA Northern California, Nevada and Utah Insurance Exchange?

You can apply for this role at AAA Northern California, Nevada and Utah Insurance Exchange either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.