Manager, Website And Marketing Automation

Location: Remote, with occasional travel as needed

About Allstar Services

Allstar Services, a Morgan Stanley Capital Partners portfolio company, is a leading provider of roofing services via multiple brands across the U.S. We are seeking a highly motivated Manager of Website & Marketing Automation to drive our digital experience, automation, and conversion efforts across established brands and new market launches.

Role Overview

The Manager- Website & Marketing Automation will lead strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. This person will also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. This is a hands-on role: you will not just manage, but design, test, iterate, and optimize. You'll also explore new AI/MarTech partners to scale our marketing systems and efficiencies.

Key Responsibilities

Website Strategy, UX & Design Leadership

• Serve as the central authority on website initiatives and landing page initiatives- UX strategy, design direction, content architecture, and user flows.
• Partner with external agencies or internal resources to build, iterate, and maintain websites, ensuring milestones are met.
• Develop and roll out new website strategies for core brands and growth markets, creating templates, frameworks, content and launch playbooks.
• Guide information architecture, navigation, mobile/responsive design, and site structure with the goal of maximizing conversion and reducing friction.
• Work with brand team to ensure all website designs are aesthetically strong, on brand and consumer friendly

Conversion Optimization & Testing

• Design and run A/B tests, multivariate tests, UX experiments, personalization, heat maps, session recordings, and funnel analyses.
• Use analytics, user feedback, and behavior data to iterate site content, layouts, calls-to-action, and flows.
• Work closely with performance marketing teams to ensure sites are optimized for SEO best practices (on-page SEO, site speed, metadata, structured data) and aligned with organic traffic goals.

Cross-Functional Collaboration

• Work closely with brand, creative, UX, SEO, content, and growth teams to ensure sites reflect brand identity and deliver consistent experiences.
• Collaborate with brands, platform marketing, operations, sales, and growth to ensure website/automation strategies align with broader business goals (lead generation, appointment setting, retention).
• Liaise with technical teams (IT, dev, infrastructure) to manage hosting, performance, security, integrations, and technical constraints.

Project Management

• Lead project planning, timelines, resource allocation, risk management, and deliverable tracking to meet launch deadlines.
• Manage vendor contracts, agency relationships, and performance deliverables.

Measurement, Reporting & Governance

• Define KPIs and metrics for site performance, conversion, email/SMS performance, automation success, and test results.
• Build dashboards and generate regular reporting with insights, recommendations, and decision support for leadership.
• Establish governance, best practices, documentation, and version control of site assets, workflows, and content integrity.

Marketing Automation & Lifecycle Engagement

• Identify and onboard marketing automation systems or tools required to build successful e-mail/SMS campaigns for brands
• Work with brand teams to architect and execute email and SMS strategies - i.e. welcome flows, nurture sequences, re-engagement, loyalty, cart/quote abandonment, cross-sell/up-sell, etc.
• Define and implement segmentation models, triggers, and dynamic content within automation platforms.
• Oversee rehash campaigns, retention, loyalty, and reactivation flows.
• Monitor deliverability, open rates, click rates, unsubscribe rates, spam complaints, and continually optimize performance.

MarTech, AI, & Innovation

• Stay current on emerging trends, tools, and best practices in web technologies, CRO, marketing automation, and data science.
• Drive experimentation with new platforms/technologies to enhance customer experience, conversion, and ROI.

Preferred Qualifications

• Bachelor's degree in Website UX/design, Digital Media, Marketing, Strategy or related discipline.
• 3-5+ years experience in website strategy, CRO, UX, digital marketing, or marketing automation.
• Demonstrated experience leading, developing, launching and/or managing websites across multiple brands or markets, ideally at scale.
• Strong working knowledge of web architecture, CMS, hosting, DNS, basic site performance and server interactions (you don't need to code, but you understand the plumbing).
• Experience with marketing automation / CRM platforms e.g. HubSpot, Marketo, Pardot, Klaviyo, Salesforce Marketing Cloud, etc.
• Experience with A/B testing tools (Optimizely, VWO, Google Optimize, Convert, etc.), analytics (GA, GA4, Adobe, etc.), heat mapping tools (Hotjar, FullStory), session replay, and data pipelines.
• Knowledge of on-page SEO, site speed optimization, metadata, schema markup, canonicalization, site structure, and technical SEO best practices.
• Experience with email deliverability, HTML/CSS for email templates, segmentation, deliverability best practices, and compliance (CAN-SPAM, GDPR).
• Ability to lead vendor/agency relationships and hold them accountable to delivery and quality.
• Strong project management skills, ability to juggle multiple initiatives, manage stakeholders, and hit key milestones.
• Analytical, data-driven decision making, comfortable with reporting and deriving insights.
• Intellectual curiosity, builder mindset, ability to experiment, fail fast, and scale what works.
• Excellent communication skills, able to present recommendations and influence across teams.
• Bonus: experience with CDPs, personalization engines, AI tools (predictive analytics, content personalization), data engineering, API integrations, or growth hacking.

Skills & Competencies

• UX mindset with a balance of creativity, design and data-driven rigor
• Strong analytical and quantitative skills
• Hands-on operator-not just a manager; you will design, test, and refine
• Excellent project planning, multitasking, and execution ability
• Vendor & stakeholder management skills
• Ability to translate business objectives into digital experiences
• Eagerness to experiment, test new ideas, adopt new tools, and drive continuous improvement
• Strong written and verbal communication skills
• Sense of ownership, accountability, and follow-through

Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.