Manager, Paid Media & Acquisition

Bally's Corporationred lion, PA

$90,000 - $110,000 / year

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Compensation

$90,000-$110,000/year

Job Description

Responsibilities:

Digital Media

Plan, execute, and optimize programmatic, mobile/UA, and CTV/OTT campaigns that drive new customer acquisition
Manage always-on and campaign budgets, reallocating spend in-flight based on performance
Own audience strategy: first-party data, lookalikes, contextual, and state-specific segmentation for regulated markets
Negotiate with agencies, networks, and platforms to secure premium inventory and stay ahead of product changes

Traditional & Offline Media

Plan and manage OOH, TV, and radio campaigns tied to launches, promotions, and the sports calendar
Negotiate rates and placements with media vendors and manage flighting
Time offline media to amplify key digital acquisition moments
Measure offline impact through geo-lift, search lift, and promo code attribution

Cross-Channel Planning

Own the end-to-end paid media budget, forecasting spend and new customer volume by channel
Partner with Creative, Brand, CRM, and Analytics to keep messaging and offers consistent
Report performance, pacing, and recommendations to marketing leadership

AI, Optimization & Performance Analysis

Deploy AI-powered bidding, budget allocation, and targeting tools to improve media efficiency
Run high-velocity AI-driven creative and offer tests, and scale winners quickly
Build dashboards and predictive models (LTV, media mix) to guide budget shifts before spend is wasted
Partner with Data Science on attribution models that fairly credit digital and offline media
Pilot emerging AI and adtech tools and bring the best into the always-on stack

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary: $90,000 - $110,000 USD

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FAQs About Manager, Paid Media & Acquisition Jobs at Bally's Corporation

What is the work location for this position at Bally's Corporation?

This job at Bally's Corporation is located in red lion, PA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Bally's Corporation?

Candidates can expect a pay range of $90,000 and $110,000 per year.

What employment applies to this position at Bally's Corporation?

Bally's Corporation lists this role as a Full-time position.

What experience level is required for this role at Bally's Corporation?

Bally's Corporation is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Bally's Corporation?

You can apply for this role at Bally's Corporation either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.