Manager, Channel Marketing

Protecting our tomorrow

Job Title: Manager, Channel Marketing, US

Location: Remote

Department: Commercial

Reports To: Associate Director, NA Marketing Communications

Salary Range: $130k – $160k

About Bavarian Nordic

At Bavarian Nordic, we are dedicated to protecting lives and advancing global health through innovative vaccines. As a global leader in smallpox and mpox vaccines, our growing portfolio includes market-leading vaccines against rabies, tick-borne encephalitis, cholera, typhoid, and Ebola. Our mission is simple: to improve quality of life worldwide by preventing infectious diseases. We are headquartered in Denmark and have offices across Europe and North America.

Position Overview

The Channel Marketing Manager supports the development and execution of marketing strategies that drive vaccine adoption, access, and utilization within retail pharmacy and IDN channels. This role partners closely with brand marketing, sales, account management, and cross-functional teams to ensure channel-specific customers are equipped with effective tools, programs, and resources to strengthen vaccine recommendation and support vaccination delivery.

The role focuses on activation programs that translate brand strategy into channel-specific execution, enabling pharmacists and IDN partners to effectively engage patients and increase vaccination rates.

Key Responsibilities

• Channel Strategy & Planning

  • Support development of channel strategies aligned with vaccine brand priorities and commercial objectives

  • Contribute to annual planning and channel-specific tactical execution plans

• Customer Activation & Engagement

  • Design and implement retail pharmacy marketing programs that support pharmacist vaccine recommendations and point-of-care conversations, including pharmacist education and training tools, digital activation campaigns, seasonal vaccination and other appointment and traffic-driving initiatives

  • Design and implement IDN marketing programs that support population health initiatives, care gap closure, and vaccination protocols

  • Develop resources that enable account teams to effectively engage retail and IDN customers, including customer-specific toolkits, engagement materials, training resources, etc.

  • Partner with the brand teams to integrate channel-specific marketing activities with broader HCP and consumer engagement strategies

  • Ensure all materials are compliant with regulatory and legal standards

• Channel Insights & Performance Analytics

  • Monitor channel performance data and track key performance metrics including campaign effectiveness and retail engagement

  • In partnership with account management teams, drive insight generation on customer-specific operations, workflow, and patient dynamics to help identify opportunities to enhance channel engagement.

  • Translate data/insight into actionable tactics to optimize marketing programs

• Agency & Vendor Management

  • Partner with external agencies to develop marketing materials and campaigns

  • Lead day-to-day execution and project management of channel marketing programs, coordinating timelines, agencies, and cross-functional stakeholders to ensure successful deployment across retail and IDN channels

  • Manage project timelines, budgets, and deliverables to ensure high-quality execution

• Cross-Functional Collaboration

  • Work closely with:

    • Brand marketing

    • Retail and IDN account management

    • Commercial ops

    • Field sales

    • Medical affairs

    • Legal and Regulatory

  • Coordinate with Sales and Medical in deployment of channel-specific programs to achieve optimal customer experience with Bavarian Nordic and program effectiveness.

Qualifications

• Bachelor’s degree required

• 5+ years of experience in pharmaceutical, vaccine/biotech or healthcare marketing

• Demonstrated experience in one or more of the following preferred:

  • Vaccine marketing

  • Brand marketing

  • Omnichannel campaigns

  • Customer engagement programs

  • Experience in working with retail pharmacy, health system or large provider group strongly preferred

• Proven ability to lead cross-functional initiatives in complex commercial organizations and drive measurable commercial outcomes

• Customer-centric mindset, strategic thinking and commercial acumen

• Strong communication and project management skills

• Ability to translate insights into scalable marketing programs

• Analytical mindset with experience using data to drive decision-making

• Strong cross-functional collaboration skills

Why Join Us

Join a passionate, mission-driven global biotech committed to protecting lives. At Bavarian Nordic, you’ll find a collaborative culture, flexible work environment, and opportunities for ongoing professional development and growth.

Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

For more information, visit www.bavarian-nordic.com

#LI-MA1