Manager, Marketing Website Strategy and Operations

Bloomberg Industry GroupArlington, Texas

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Overview

Schedule

Full-time

Career level

Director

Benefits

Parental and Family Leave

Career Development

Job Description

This role leads the vision, performance, and day-to-day operations of the marketing websites for Bloomberg Law, Bloomberg Government, and Bloomberg Tax. You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.

What you will do:

Directoverall website strategy, including how we position the business, structure information, optimize website for revenue generation and conversion, and support key campaigns

ShapeUX across the site, including navigation, content hierarchy, and user flows rooted in customer needs and data

Lead and manageateam, setting priorities, defining goals,planningresources,managing performance and day-to-day execution,while ensuring alignment with organization goals and user needs.

Coach and developateamof high-performing strategists and producers, fostering collaboration, accountability, andprofessional growth

Guide the team onbest-practicesand technical direction, while providing hands-on development and problem-solvingassistance

Lead discovery, planning, and prioritizationforwebsite initiatives, includingnew features, templates, and optimizations

Work with engineering partners to plan and launch updatestocreateawebsiteexperience that feelsdynamic,intuitive,and useful

Managewebsiteintegrations anddata flows, including CRM

Set andmonitorsite performanceKPIs with an eye toward improvingengagement, conversion, and technical health

Champion an experimentation mindset and run tests tooptimizeusability and speed to conversion

Oversee governance for content, design standards, andaccessibility

Maintain a smooth operational rhythm for updates, publishing, and QA

You need to have:

5-7years of experience leading website strategyor operations, preferablyfor a complex B2B or SaaS organization

Minimum3-5years of people leadership experience

Strong understanding of UX principles and digital user behavior

Practical experience withGTM, Google Analytics,HTML, CSS, web design tools, andCMS platforms (WordPress)

Ability to balance strategic planning with hands-on execution

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).

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FAQs About Manager, Marketing Website Strategy and Operations Jobs at Bloomberg Industry Group

What is the work location for this position at Bloomberg Industry Group?

This job at Bloomberg Industry Group is located in Arlington, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Bloomberg Industry Group?

Employer has not shared pay details for this role.

What employment applies to this position at Bloomberg Industry Group?

Bloomberg Industry Group lists this role as a Full-time position.

What experience level is required for this role at Bloomberg Industry Group?

Bloomberg Industry Group is looking for a candidate with "Director" experience level.

What benefits are offered by Bloomberg Industry Group for this role?

Bloomberg Industry Group offers following benefits: Parental and Family Leave and Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Bloomberg Industry Group?

You can apply for this role at Bloomberg Industry Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.