Manager, Brand Marketing
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Overview
Job Description
About Us
David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values
At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Job Description
Manager, Brand Marketing
Role Overview
The Brand Marketing & Content function is central to how David Yurman brings product to market—seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns.
The Manager, Brand Marketing – Men’s will lead end-to-end go-to-market strategy for the Men’s category—driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.
Key Responsibilities
Brand Strategy
Develop and execute 360° campaign strategies for Men’s product launches and key business moments
Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion
Integrated Campaign Leadership
Lead end-to-end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps
Content Strategy & Briefing
Own development of campaign content strategies and creative briefs for all key moments
Partner closely with Creative teams to guide asset development across formats and channels
Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman’s brand codes
Full-Funnel Media Oversight
Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team
Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals
Guide optimization strategies based on real-time performance and audience insights
Product Storytelling & Brand Guardianship
Partner with Brand Strategy and Insights to craft compelling narratives for Men’s collections
Ensure all campaign outputs reflect David Yurman’s standards of craftsmanship, innovation, and timeless design
Maintain consistency and excellence across all consumer touchpoints
Men’s Category Expertise
Build deep understanding of the Men’s luxury consumer, competitive landscape, and category dynamics
Identify growth opportunities and support expansion across key markets
Insights & Performance
Define KPIs and measure campaign success across channels
Partner with Analytics to deliver actionable insights and continuous optimization
Lead test-and-learn initiatives to improve creative, audience, and channel effectiveness
Establish brand media measurement frameworks, KPIs, and reporting methodologies to evaluate media effectiveness and ROI.
Analyze media performance data, provide insights, and make data-driven recommendations for optimization with media team.
Continuously monitor brand media campaigns, conduct A/B testing, and iterate to enhance performance and impact.
Prepare regular reports and presentations to communicate brand performance, trends, and recommendations to key stakeholders
Qualifications
6–8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods
Proven experience leading integrated campaigns and developing content briefs
Strong understanding of full-funnel media strategy and performance marketing
Demonstrated cross-functional leadership and project management skills
Strategic, analytical thinker with strong storytelling capabilities
Deep understanding of consumer behavior within the luxury market, with a focus on Men’s category
Location: New York, NY (Tribeca)
Working Mode: Hybrid
Travel: N/A
Estimate Salary Range: $115,000–$130,000
Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman
As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
