Manager, Digital Marketing & Ecommerce

About De Soi

De Soi is a line of non-alcoholic beverages made with natural botanicals, adaptogens, and a serious commitment to flavor. Co-founded in 2022 by Katy Perry and award-winning Master Distiller Morgan McLachlan, we’re building the brand redefining how people unwind — luxurious, romantic, a little witty, and proudly booze-free.

We’re in a high-growth phase: scaling DTC, expanding our retail footprint, and launching new products that push the category forward. It’s a moment where the work is real, the brand is loved, and what you build will actually move the business.

The Role

We’re looking for a Manager, Digital Marketing & Ecommerce to own our end-to-end digital commerce business — Shopify Plus, subscriptions, lifecycle marketing, paid media oversight, Amazon, and customer experience. This is a hands-on role for someone who loves the full DTC stack: equally comfortable in a Shopify back-end, a Klaviyo flow builder, dashboards, and AB testing quickly. 

You’ll partner closely with our VP of Marketing, lead a customer service contractor, and manage a roster of agency partners across paid media, email/SMS, Amazon, and SEO. You’ll be the connective tissue between brand and performance — making sure every digital touchpoint feels unmistakably De Soi while driving real revenue, retention, and efficiency.

If you’re strategic but love to roll up your sleeves, obsessed with both data and good taste, and excited to help shape a brand at its most pivotal growth moment — this one’s for you.

What You’ll Own

Ecommerce & Conversion (Shopify Plus)

• Own the full Shopify Plus ecosystem — site strategy, UX, merchandising, and performance across PDPs, PLPs, homepage, cart, and checkout.
• Drive core ecommerce KPIs including conversion rate, AOV, and LTV through CRO, A/B testing, and ongoing UX improvements.
• Build and optimize upsell, cross-sell, and bundling strategies, and execute site updates for launches, promotions, and brand moments.
• Manage on-site tools and integrations (Rebuy, Shoplift, Microsoft Clarity, Onward, Alia).

Subscriptions

• Own the end-to-end subscription program on Skio — platform, UX, acquisition, retention, and LTV.
• Build subscriber lifecycle programs, perks, and milestone moments that keep our community coming back.
• Develop and execute strategies to reduce churn and grow recurring revenue as a core pillar of the business.

Lifecycle Marketing (Email & SMS)

• Own lifecycle strategy across Klaviyo — segmentation, flows, campaign calendar, and execution.
• Manage our external email/SMS agency and align messaging with broader brand campaigns and product launches.
• Continuously optimize for retention, repeat purchase, and incremental revenue.

Paid Media & Acquisition

• Manage our performance marketing agency and overall paid media strategy across Meta, Google, TikTok, and Snapchat.
• Oversee creative testing, landing page experience (Fermat), and funnel alignment from ad to checkout.
• Optimize for CAC efficiency and downstream LTV; partner with Finance on budget pacing and forecasting.

Amazon

• Own Amazon (FBA) channel performance — inventory, listings, content, ads, reviews, and overall channel health.
• Manage our Amazon agency and FeedbackWhiz; drive revenue growth while maintaining operational efficiency.
• Lead brand protection efforts, including identifying and removing unauthorized 3P sellers in partnership with external counsel.

SEO, GEO & Organic Growth

• Lead SEO strategy and execution in partnership with our external consultant — technical, on-page, and content.
• Optimize site content and structure for Generative Engine Optimization (GEO) to ensure visibility across AI-driven discovery platforms.
• Stay ahead of evolving search behavior and identify opportunities to grow organic and AI-driven traffic.

Customer Experience

• Oversee our outsourced customer service contractor and the Gorgias support function.
• Develop SOPs, macros, and communication standards that feel as elevated as the brand itself.
• Use customer feedback as a strategic input for site, product, and lifecycle improvements.

Analytics, Reporting & Cross-Functional Work

• Own DTC analytics across ecommerce, subscriptions, lifecycle, and paid — using tools like GA, Triple Whale, Peel, and Lifetimely.
• Build and maintain reporting dashboards; develop monthly and quarterly executive reporting.
• Partner with Finance on forecasting and LTV/CAC modeling, and with Brand, Creative, Product, Ops, and Sales on launches and campaigns.

Who You Are

• 6+ years in DTC ecommerce / digital marketing, ideally for a product-based consumer brand (CPG, beverage, beauty, or wellness is a plus).
• Hands-on Shopify Plus experience — you know the back-end, the apps, and the levers that actually move conversion.
• Deep Klaviyo expertise across flows, campaigns, and segmentation; comfortable being the strategist and the QA.
• Direct experience managing or running an Amazon (FBA) business — listings, ads, reviews, and channel performance.
• Experience owning or scaling a subscription program (Skio, Recharge, or similar) is strongly preferred.
• Comfortable managing agencies — you know how to set goals, push for output, and get great work from your partners.
• Analytically fluent: you live in dashboards, but you can also tell a clean story with the numbers.
• A strong eye for brand. You won’t ship anything that doesn’t feel like De Soi.
• Self-directed, organized, and energized by a high-growth environment where the role evolves alongside the business.

Benefits

• Comprehensive medical, dental, and vision insurance; disability; and life insurance
• Memberships to OneMedical and TeleHealth
• 401(k) retirement plan.
• Flexible (unlimited) vacation policy and paid sick leave.
• Paid parental leave.
• Hybrid work model — Tuesdays and Thursdays in our Playa Vista office, remote Mon/Wed/Fri.
• Direct exposure to a hands-on founding team and a brand in its most exciting growth chapter.
• All the De Soi you can drink.