Manager, Strategic Marketing

Location:

Erickson Senior Living

We are hiring a Strategic Marketing Manager to join our team! 

The Strategic Marketing Manager is responsible for both leading an Associate, and partnering with the Director, in developing and implementing marketing plans designed to inspire and motivate customers and achieve business goals.  This role contributes to maintaining the relationship between key stakeholders: the Sales team, the Marketing & Communications team and the local community leadership team.

This position requires working onsite in our Catonsville location 3-4 days per week.

What we offer

• A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values

• Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options

• PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law

• 401k for all team members 18 and over with a company 3% match

• Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age

• Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones

• A "career for life" approach to professional and personal development for our greatest asset; our team members

Compensation: $80,000 - 90,000 per year, plus eligibility for annual bonus.

How you will make an impact

• Oversee the Strategic Marketing Associate, leading the onboarding, training, management and development of the team member.

• Lead the robust strategic marketing planning process for each Erickson community/interest assigned

• Develop relationships with the key constituents, both inside and outside of the department

• Gather input in order to create the strategic marketing plan from all of the relevant stakeholders, including research, analytics, community operations, Sales and Marketing

• Develop and refine strategic plans to achieve goals and objectives on an annual basis, with frequent reviews and re-forecasts as needed

• Create tools to manage the implementation of the strategic marketing plan, including specific tactics, calendar, and budget

• Write cohesive and comprehensive creative briefs for all Marketing tactics

• Manage the development and implementation of the media program, and work with media buyers to build media programs

• Manage the tactical budget elements for each campus / interest

• Create project requests and manage projects to completion, partnering with Marketing Operations to ensure proper workflow and adherence to timelines

What you will need

• At least 5 years of relevant experience.

• Proven knowledge of marketing and sales strategies

• Ability to cultivate and develop relationships

• Excellent communication and presentation skills

• Occasional travel to assigned communities

Headquartered in Baltimore, Maryland, Erickson Senior Living is one of the country’s largest and most respected providers of senior living and health care with a growing, national network of communities. We help people live better lives by fulfilling our promises of a vibrant lifestyle, financial stability, and focused health and well-being services for those who live and work with us. As part of our team, you'll enjoy flexibility and work-life balance to meet your personal and professional goals, and we are committed to providing you with opportunities to learn and grow.

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.