Manager - Strategic Partner Management (Microsoft Ads)

Who are we and What do we do?

InMobi Group's mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company's 2018 World's Most Innovative Companies.

What's the InMobi family like?

Consistently featured among the "Great Places to Work" in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

What will you be doing?

Microsoft and InMobi have entered into partnership, as per which, InMobi will be the preferred partner for Microsoft's Search and Audience Inventory (Native Display and Video). Microsoft Advertising empowers the largest advertisers around the world to reach their maximum potential through Search, Native, Video and Display advertising on Microsoft platforms and inventory. InMobi will be responsible for sales and development followed by end to end management of these client activities.

About the role

This is an operational, execution-focused role supporting Central Accounts, a team that operates across regions rather than within a single market. The role primarily focuses on the Bing business, with scope to expand into other partnerships over time. Success depends on strong Search expertise, a working command of platform policy, and the ability to keep client accounts live and delivering.

Roles & Responsibilities

Account and Partner Management

• Serve as the primary point of contact, managing day-to-day communication and ensuring booked campaigns go live on time, run smoothly, and deliver against booked revenue targets.
• Develop a strong understanding of clients' business goals and performance metrics, and support the sales team to grow revenue and strengthen client relationships.
• Monitor campaign performance closely, ensuring alignment with client objectives and recommending optimizations or improvement opportunities.
• Coordinate with internal teams, including ad operations, sales, product, and finance, to ensure seamless campaign execution and client satisfaction.
• Lead regular performance reviews, providing insights and strategic recommendations.

Search Platform & Policy

• Manage client activity on Bing (and other Search platforms), advising on effective setup and optimization.
• Understand Bing policy and know how to whitelist accounts, keeping client accounts compliant and live.
• Work quickly to unblock or reinstate suspended accounts; established relationships with Bing policy teams are a significant advantage.
• Support client onboarding end to end, ensuring new accounts are set up correctly and activated smoothly.

Reporting & Analytics

• Prepare detailed reports on campaign performance, revenue generation, and other key metrics to keep clients informed and engaged.
• Use analytics or BI tools to maintain dashboards and keep all reporting and reference materials in a centralized, well-organized location.
• Communicate insights effectively, translating complex data into clear, actionable recommendations for clients.
• Partner with Finance to ensure all numbers are reported accurately.

What is expected of you

• Search expertise: Solid hands-on Search experience is essential (Bing preferred; Google acceptable). Familiarity with additional platforms is advantageous.
• Policy fluency: Understanding of Bing policy, account whitelisting, and the process for unblocking suspended accounts. Existing relationships with Bing policy teams are a strong plus.
• Client-centric mindset: Passionate about delivering exceptional client service, with a strong commitment to understanding and addressing client needs.
• Analytical prowess: Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions to optimize client outcomes.
• Communication skills: Excellent verbal and written communication, with the ability to convey complex information clearly to clients and internal stakeholders.
• Problem-solving ability: Adept at identifying issues and providing effective solutions to ensure client satisfaction and campaign success.
• Proactivity: Takes initiative, whether spotting new opportunities or addressing potential issues before they escalate.
• Team collaboration: Works closely with cross-functional teams to deliver seamless service to advertisers.
• Project management: Able to take on and complete small projects that drive value for InMobi and its clients.

Experience

• 8-12 years of relevant experience in Account Management, Search, or platform operations. This is a mid-level, execution-focused role with senior-level ownership expectations.

Preferred

• Existing relationships within Bing / Microsoft Advertising policy teams.
• Experience across multiple Search or advertising platforms.
• Proficiency in Excel for data analysis, including VLOOKUP, pivot tables, and broader data analysis.
• Bing Ads (Microsoft Advertising) certification.

Experience:

• 8 - 12 yrs. of relevant exp in Account Management or Monetisation

Preferred

• Experienced in using Excel for data analysis, VLOOKUP functions, creating and utilizing pivot tables, and performing comprehensive data analysis.

Preferred

Branding Digital Ad Sales

Native Display Ad Sales

Bing Ads Certification

Why Join Us?

You will contribute to creating disruptive and innovative consumer experiences using technology. We value autonomy, collaboration, technical innovation, and results-oriented thinking. InMobi's culture is all about rewarding excellence so there are fantastic opportunities for the right candidates!