Manager, Activation

Manager, Activation

Responsibilities:

• Have working knowledge of Local TV, Radio, Network Radio and Digital Audio.
• Work with Strategy team to understand goals, address client needs, and communicate results and insights as needed.
• Working side-by-side with Director to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective.
• Support the buying and execution process across Digital Direct and Terrestrial channels, partnering with leadership on negotiations.
• Overseeing and managing the media campaign stewardship process, including performance reporting, system-entry, direct billing, and reconciliation process.
• Analyze campaign performance and translate data into clear insights and actionable optimizations.
• Maintain accurate reporting for client-savings and client budgets.
• Act as a key contributor in investment discussions, providing informed recommendations based on performance, marketplace trends, and campaign learnings.
• Develop and maintain strong relationships with station representatives, management and owners to ensure GEICO receive top-level attention.
• As requested, collaborate with media partners to develop strategic opportunities that enhance Local Investment efforts.
• Develop and support successful partnerships with Orion partners that can enhance GEICOs' local investment.
• Create and maintain strong relationships with internal and external teams.
• Ensure proper post-buy analyses are prepared and shared with Director.
• Maintain current knowledge of marketplace conditions and economic indicators that impact local channels.

Qualifications:

• Fluent user of Microsoft Office - specifically Excel, PowerPoint, and Word.
• Must have advanced knowledge of using Prisma and Media Ocean.
• Working knowledge of third-party ad serving and measurement platforms (e.g. DCM, IAS), including tagging, tracking, and performance verification.
• Strong knowledge of media math formulas and concepts.
• Experience juggling multiple work priorities
• Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines.
• Experience working across several media channels and a curiosity in emerging media platforms
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to effectively manage costs while exceeding performance and viewability goals.
• Excellent presentation and communication skills.
• Demonstrates strong written and verbal communication skills, along with excellent listening abilities.
• Thrives in a collaborative, team-oriented environment.
• Conveys thoughts, ideas, feelings, and decisions in a clear, concise, and appropriate manner.
• Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally centric teams.

Salary Range

$85,000—$95,000 USD