Manager, Integrated Media Planning

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!

Summary

The Manager, Strategy will help to deliver client business objectives through bespoke and insight rooted media plans. Key to this role is the ability to steward strategic & tactical plan development and implementation, including channel allocations, flighting strategies, and budget scenarios.

Responsibilities

• Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
• Provides oversight and training to junior team members.
• Provide excellent client service by being responsive, accountable and detail oriented
• Stays up to date on Industry and consumer trends, competitive activity, best practices and opportunities across channels.
• Studying demographic data and consumer profiles to identify desired target audiences
• Presents recommendations and educational materials to the client and internal team
• Integrating strategic planning philosophy into communication plan development
• Overseeing the execution of and present media plans to clients
• Helping develop planning objectives and strategies that coincide with the client's marketing direction
• Gauging media performance to determine the extent to which the original objectives and strategies are met
• Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Consistently utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
• Strong Leadership and Management skills, with the ability to inspire and motivate a team.
• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
• Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
• Proficiency in Media Planning and buying tools and platforms.
• Strong understanding of Project Management Methodologies and process improvement techniques.
• Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
• Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Experiences

• Minimum of 3-5 years of experience in media operations, preferably in an agency or media organization.
• Strong knowledge of media planning, buying, and optimization across various channels.
• Retail/eCommerce/entertainment experience
• Relevant post-secondary education, training, or equivalent experience
• Radio planning a plus!

Locations:

#LI-MB1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$50,000-$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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