Manager, Commercial Partnerships & Direct-to-Fan

Position Overview

Reach Records is seeking a Manager of Commercial Partnerships & Direct-to-Fan (D2F) to execute strategic partnership initiatives and support the ongoing development of the label’s direct-to-fan infrastructure.This role will primarily manage DSP pitching, platform relationships, and profile optimization across the artist roster, while helping operationalize direct-to-fan initiatives as the function continues to scale.This position reports to the SVP of Marketing and works cross-functionally across Marketing, A&R, Creative, Ops, and Finance.

Commercial Partnerships & DSP Management (Primary Focus)

• Manage pitching efforts for priority releases to DSPs (playlisting, editorial features, and platform marketing support).• Maintain day-to-day communication with digital streaming partners.• Oversee DSP profile optimization across the roster, including artist photos, bios, Canvas, Artist Pick, merch integrations, and release presentation.• Ensure artist profiles are consistently updated and aligned with campaign narratives.• Coordinate assets and deliverables required for partner opportunities.• Track platform performance and report insights to the SVP of Marketing.

Direct-to-Fan (D2F) Operations

• Support the continued build-out and execution of the label’s direct-to-fan strategy in partnership with the SVP of Marketing.• Manage Shopify (or equivalent) storefront updates and performance tracking.• Execute merch drops, exclusive bundles, and fan offers tied to release cycles.• Support email and SMS segmentation, automation flows, and campaign execution.• Monitor direct-to-fan performance metrics and provide reporting.

Owned Audience Growth & Lifecycle Support

• Assist in growing and segmenting label and artist databases.• Help implement automated lifecycle campaigns (pre-save, launch, re-engagement, etc.).• Track engagement and conversion performance across owned channels.

Qualifications

• 3–5 years of experience in music marketing, DSP relations, partnerships, or direct-to-fan initiatives.• Experience pitching releases to streaming platforms.• Strong understanding of DSP ecosystems and artist profile optimization.• Familiarity with CRM and lifecycle marketing platforms.• Strong organizational and project management skills.• Ability to operate in a fast-paced, cross-functional environment.

Year One Success Metrics

• Consistent and competitive DSP pitching across priority releases.• Fully optimized and maintained DSP profiles across the roster.• Reliable execution of direct-to-fan initiatives tied to campaigns.• Growth in owned audience database and improved engagement metrics.• Clear and consistent reporting to the SVP of Marketing.

Powered by JazzHR