Manager, Brand Marketing

Why Choose Scenic? 

Scenic Group is a leader in luxury small-ship river and ocean cruising operating internationally renowned brands Scenic Luxury Cruises & Tours, and Emerald Cruises & Tours.  For 40 years, the Scenic Group has been delivering outstanding vacation experiences to travelers who expect the best of everything. Our Hollywood-based sales and marketing operations proudly market river and ocean cruises to consumers and travel agents across the United States.  

Scenic Luxury Cruises & Tours’ ultra-luxury river cruises span Europe and Southeast Asia, offering truly all-inclusive, five-star journeys that elevate the art of travel. On the oceans, Scenic Eclipse, The World’s First Discovery Yachts™, are pioneers in expedition and discovery cruising – blending exploration and indulgence with state-of-the-art yachts that allow guests to explore remote polar regions and remote destinations across all seven continents, all while enjoying world-class dining, extensive wellness experiences and personalized service. Launching in 2028, Scenic Ikon will join the Discovery Yacht fleet as a next-generation, ultra-luxury vessel designed for polar and warm-water exploration, offering elevated design, immersive experiences, and all-inclusive indulgence across 21 countries and 110 ports in its inaugural season. Scenic Group US/LATAM is looking to hire a Manager, Brand Marketing to join our team at our Hollywood, FL corporate office.  

Role: Manager, Brand Marketing – Scenic Luxury Cruises & Tours 

The Opportunity: 

Reporting to the Associate Director, Brand Marketing, Loyalty & LATAM, the Manager of Brand Marketing – Scenic Luxury Cruises & Tours is responsible for the development and execution of integrated marketing programs that support Scenic Luxury Cruises & Tours’ business objectives, passenger targets, and sales goals across the U.S. and LATAM markets. 

This role serves as the day-to-day brand owner for Scenic Luxury Cruises & Tours, translating approved brand strategy into high-impact, multi-channel marketing campaigns. The ideal candidate is a collaborative, execution-focused marketer with strong branding and integrated marketing experience, comfortable operating in a fast-paced, global luxury travel environment. 

POSITION RESPONSIBILITIES: 

Scenic Luxury Brand Marketing & Campaign Execution 

• Develop and execute integrated, multi-channel marketing campaigns for Scenic Luxury Cruises & Tours across consumer, trade, digital, PR, and traditional channels. 

• Own end-to-end execution of Scenic Luxury Cruises & Tours brand campaigns, partnering with internal teams (digital, trade, sales, commercial, PR, etc.) to ensure alignment with approved brand plans. 

• Align with the Commercial team on business needs and build plans to action against it. 

• Serve as the primary steward of the Scenic Luxury Cruises & Tours brand in market, ensuring all marketing output adheres to brand guidelines and reflects the brand’s positioning and tone. 

• Brief, manage, and collaborate with internal creative teams and external agencies to deliver accurate, on-brand work, on time, and within budget parameters. 

• Lead the development of consumer-facing content including emails, third party, brochures, direct mail, print, TV, digital, and other marketing collateral. 

• Collaborate and work with internal channel teams to execute plans and measure success. 

Product Launches & Campaign Deployment 

• Lead the execution of marketing plans supporting new ships, itineraries, onboard programming experiences, and key brand initiatives for Scenic Luxury Cruises & Tours. 

• Partner cross-functionally with product, sales, digital, trade, commercial, reservations, and PR teams, to ensure launches are coordinated, aligned, and market-ready. 

• Translate launch frameworks into actionable campaign plans across channels and measure success. 

Cross-Functional Collaboration 

• Partner closely with commercial and revenue teams, participating in trading discussions and providing marketing insights to support load factor and drive sales performance. 

• Collaborate with trade marketing to ensure alignment between consumer-facing and trade-facing initiatives. 

• Work with PR resources to support media activities, press releases, and storytelling aligned with Scenic Luxury Cruises & Tours brand priorities. 

• Liaise with Call Center leadership to coordinate product training and ensure frontline teams are supported with current product and brand messaging. 

• Collaborate with global Scenic Group teams to ensure Scenic Luxury Cruises & Tours initiatives reflect U.S. and LATAM market needs while maintaining global brand integrity. 

Performance & Reporting 

• Monitor, analyze, and report on campaign performance against KPIs and business targets. 

• Identify insights, risks, and optimization opportunities, providing recommendations to improve future campaign effectiveness. 

• Prepare performance updates and campaign summaries for the Associate Director. 

Leadership & Operations 

• Manage agency partners and internal stakeholders to ensure efficient, high-quality execution. 

• Maintain timelines, workflows, and accountability across Scenic Luxury Cruises & Tours brand initiatives. 

• Support budget tracking and responsible spend management within approved plans. 

EDUCATION: 

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience. 

Experience 

• 3–5+ years of experience in brand marketing, integrated marketing, or agency environments. 

• Travel, cruise, or luxury hospitality marketing experience preferred. 

• Proven experience executing multi-channel marketing campaigns. 

• Strong project management and organizational skills. 

Knowledge & Skills 

• Strong understanding of brand marketing and integrated campaign execution. 

• Ability to manage multiple priorities in a fast-paced environment. 

• Excellent written, verbal, and presentation skills. 

• Strong attention to detail with a commitment to brand consistency. 

• Collaborative, proactive, and solutions-oriented mindset. 

• Comfortable working in a global, matrixed organization. 

What we offer: 

• Generous vacation and paid time off policy 

• Medical/dental/vision insurance 

• 401k (match) 

• Dental insurance 

• Healthcare spending or reimbursement accounts such as HSAs or FSAs 

• Retirement benefits or accounts 

• Commuting/travel assistance 

• Employee discounts 

Job Type: Full-time 

Location: Hollywood, FL 

Work authorization: United States (Required)