Manager, Demand Generation & ABM (Saas)

The Recon GroupAventura, FL

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Overview

Schedule

Full-time

Career level

Director

Benefits

Career Development

Job Description

We are seeking a Manager, Demand Generation & ABM to accelerate pipeline growth for our SaaS business, ReturnPro. Reporting to the VP of Branding & Marketing, this role owns the planning and execution of end-to-end SaaS demand generation and account-based marketing (ABM) programs. You will design and run integrated ABM campaigns, leverage intent data to identify in-market accounts, and collaborate across PR/Comms, Content, Creative, and Business Development to ensure messaging converts into measurable pipeline contribution.

This is a hands-on role for a marketer who can plan effectively, execute with precision, and scale demand generation into a repeatable engine for growth.

Primary Responsibilities/Essential Functions

This job description in no way states or implies that these are the only duties to be performed by the teammate occupying this position. The selected candidate may perform other related duties assigned to meet the ongoing needs of the business.

Primary Responsibilities

Build, launch, and optimize multi-channel ABM campaigns in HubSpot/6Sense (or similar), including account selection, tiering, and orchestration.
Leverage intent data to identify in-market accounts and deliver targeted, personalized campaigns that move buyers through the funnel.
Own SaaS calendar, campaign planning, and execution across all channels including paid social (LinkedIn), Google Ads, nurture workflows, other advertising, webinars, podcasts, industry communities, retargeting, etc.
Work closely with Business Development to develop the SaaS demand generation calendar, ensuring alignment with sales goals and quarterly pipeline targets.
Manage external vendors and contractors to scale campaign execution.
Develop offers, messaging, and landing pages that drive measurable engagement and pipeline creation.
Manage SaaS nurture streams, campaign emails, and workflow automation to accelerate prospect engagement.
Partner with Business Development team to deliver pitch decks, case studies, and buyer-facing collateral that support active deals and shorten sales cycles.
Collaborate with PR/Comms and Content to extend SaaS messaging into campaigns and ABM initiatives, leveraging research, case studies, executive communications, briefs, thought leadership, and LinkedIn distribution.
Provide guidance to junior team members and collaborate cross-functionally to ensure executional excellence.
Collaborate with Product for new feature launches and product updates.
Own campaign reporting and performance.
Continuously test, measure, and optimize programs to improve ROI.

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FAQs About Manager, Demand Generation & ABM (Saas) Jobs at The Recon Group

What is the work location for this position at The Recon Group?

This job at The Recon Group is located in Aventura, FL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at The Recon Group?

Employer has not shared pay details for this role.

What employment applies to this position at The Recon Group?

The Recon Group lists this role as a Full-time position.

What experience level is required for this role at The Recon Group?

The Recon Group is looking for a candidate with "Director" experience level.

What is the process to apply for this position at The Recon Group?

You can apply for this role at The Recon Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.