Manager, Brand Marketing - Healthcare & Pharma
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Overview
Job Description
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
What You'll Do
- Develop and own the Healthcare & Pharma category marketing strategy, creating annual and quarterly plans aligned to business priorities, revenue goals, and customer needs.
- Partner cross-functionally with Product Marketing, Research & Insights, Performance Marketing, Communications, Editorial, Creative, Events, and Sales teams to bring category narratives and campaigns to life across channels.
- Translate customer insights, market trends, and industry challenges into compelling messaging, content, and thought leadership that resonates with healthcare and pharmaceutical marketers.
- Lead the development of integrated category marketing programs, including executive councils, industry events, webinars, content series, research launches, and customer engagement initiatives.
- Work closely with Research & Insights teams to identify emerging trends and develop industry-specific research that strengthens The Trade Desk's position as a thought leader in healthcare and pharma.
- Partner with Performance Marketing to activate category campaigns, drive audience engagement, and measure impact across the customer journey.
- Collaborate with Product Marketing to ensure healthcare and pharmaceutical customer perspectives inform go-to-market strategies and product narratives.
- Build strong relationships with key customers, industry associations, media partners, and internal stakeholders to drive advocacy and market influence.
- Measure and communicate program effectiveness through engagement, pipeline influence, customer growth, and business impact metrics.
Preferred Qualifications
- Experience leading category, industry, vertical, or integrated marketing programs within the healthcare, pharmaceutical, biotechnology, life sciences, or health media ecosystem.
- Deep understanding of the healthcare and pharmaceutical marketing landscape, including brand and patient marketing, HCP engagement, privacy considerations, measurement challenges, and evolving media trends.
- Experience developing category strategies and translating business priorities into integrated marketing plans that drive measurable outcomes.
- Proven ability to work cross-functionally across Product Marketing, Research & Insights, Performance Marketing, Communications, Sales, and Executive Leadership teams.
- Experience engaging senior-level marketing leaders and building executive-level customer programs and communities.
Who You Are
- 5–8+ years of experience in B2B marketing, category marketing, industry marketing, brand marketing, or integrated marketing.
- Experience within healthcare, pharmaceutical, life sciences, media, technology, or related industries preferred.
- Strong storyteller with the ability to translate complex business and technology concepts into compelling customer narratives.
- Experience developing executive-level marketing programs and engaging senior decision-makers.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong cross-functional collaborator who can influence without direct authority.
- Data-driven and comfortable measuring program success against business outcomes.
- Passionate about emerging technology, digital advertising, healthcare innovation, and the evolving media landscape.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
