Manager, Paid Media

True Classic is hiring aPaid Media Managerto lead profitable global scaling across our Meta advertising account. In this role you will manage budgets, structure and optimize full-funnel campaigns, build a disciplined testing engine, and partner closely with Creative and Growth to drive incremental revenue while maintaining strict profitability targets.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Areas of Accountability

Profitable Growth on Meta

• Own True Classic’s global Meta ad account across prospecting, retargeting, and retention
• Scale spend responsibly while protecting contribution margin, MER, NC-ROAS, and POAS targets
• Maintain a clean, scalable account structure that supports testing, learning, and stable performance

Full-Funnel Campaign Management

• Monitor performance daily across the entire funnel and proactively diagnose volatility
• Optimize across creative, audiences, placements, bids, budgets, and landing page alignment
• Develop a clear point of view on funnel health and communicate insights simply and consistently

Testing & Creative Performance Engine

• Own the Meta testing roadmap with structured hypotheses, test design, and actionable readouts
• Continuously test new creative angles, formats, offers, hooks, audience strategies, and campaign types
• Track creative performance, identify fatigue early, and drive iteration velocity
• Turn learnings into repeatable best practices that compound over time

Measurement & Operational Excellence

• Ensure tracking health across Pixel, CAPI, UTMs, attribution settings, and platform hygiene
• Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
• Improve systems, pacing, and performance stability month over month

Cross Functional Collaboration

• Creative Team: Provide clear, performance-based briefs and feedback to drive winning concepts and variations
• Growth Team: Align on funnel strategy, pacing, efficiency targets, and global scaling priorities
• Growth Operations: Partner on tracking integrity, attribution setup, and reporting accuracy
• Analytics: Leverage cohort trends, funnel metrics, and incrementality insights to improve decision-making
• Engineering: Support measurement improvements and signal quality across platforms and integrations

Qualifications

• 4+ years of hands-on Meta buying experience for ecommerce or DTC brands (in-house or agency)
• Proven experience scaling budgets while maintaining profitability and efficiency targets
• Strong understanding of full-funnel strategy across acquisition, retargeting, and retention
• Demonstrated ability to design structured tests and translate learnings into scalable growth
• High comfort level working with performance data daily (dashboards, spreadsheets, cohort and funnel analysis)

Preferred Qualifications

• Experience managing global spend across multiple geographies, currencies, and seasonal cycles
• Familiarity with tools such as GA4, Shopify Analytics, Northbeam, Triple Whale, Looker, or similar platforms
• Experience improving measurement infrastructure (Pixel + CAPI, attribution tradeoffs, incrementality testing)
• Background in apparel, lifestyle, or subscription/repurchase-driven brands
• Strong creative instincts with a track record of improving performance through iteration and feedback

Workplace Arrangement

Hybrid

This role requires regular in-person collaboration with Growth and Creative teams to maintain speed, alignment, and iteration velocity. Flexibility is supported, with clear expectations around performance ownership and cross-functional partnership.

Compensation and Benefits

Compensation

• Competitive salary + bonus

Time Off

• Unlimited PTO and sick time

Health & Wellness

• Company-paid medical, dental, and vision insurance
• $75/month Wellness Stipend
• Free Employee Assistance Program (EAP)

Work & Growth Support

• $75/month Personal Workspace Stipend
• $75/month Learning & Development Stipend

Perks

• $1,000/year True Classic merchandise allowance
• 401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

About True Classic

At True Classic, our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:

• Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.
• Paint the Picture – We set clear vision and help others see what great looks like.
• Seek the Truth – We use data, customer insight, and curiosity to guide decisions.
• Get 1% Better – We continuously improve how we work through strong systems and small wins.
• Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.
• Crush the Challenge – We surface problems early and take ownership to solve them.
• Go Fast – We take initiative, move with urgency, and bias toward action.
• Be Creative – We challenge the norm and find better ways to win.
• Lead with Empathy – We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!