Manager, Media Buying (Retail Media)

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

In a Nutshell

As Manager, Media, you will oversee the execution of strategic media campaigns across Retail Media channels. Reporting to a Director, Media, you will manage day-to-day operations, collaborate with clients and partners, and drive measurable outcomes through platform management, reporting, and optimization. You'll play a critical role in supporting innovative media strategies, improving processes, and ensuring the team's efforts align with organizational goals.

What You'll Do

• Implement eCommerce media strategies to drive traffic, conversion, and sales across platforms like Amazon, Walmart, and other retail media networks.
• Support the development of media plans and execute campaigns to deliver on client business objectives.
• Serve as a key point of contact for clients, providing insights, performance updates, and actionable recommendations.
• Build relationships with platform partners (e.g., Amazon Ads, Walmart Connect) to stay updated on best practices and emerging opportunities.
• Oversee campaign setup, trafficking, QA, and optimization workflows to ensure seamless execution.
• Manage reporting processes, ensuring timely delivery of insights and performance dashboards for clients.
• Analyze media performance with strong excel skills and tools like Amazon Marketing Cloud and Tableau.
• Translate data into clear insights and actionable recommendations for internal teams and clients.
• Partner with cross-functional teams, including creative, legal, and finance, to streamline workflows and improve campaign outcomes.
• Mentor junior team members, fostering skill development and collaboration.

What You've Got

• Hands-on experience with platforms such as Amazon DSP, Walmart Connect, and familiarity with tools like Pacvue, Skai, or CommerceIQ.
• Proficiency in analytics and data visualization tools to track and measure campaign effectiveness.
• Strong client relationship management skills, with the ability to communicate complex analytics clearly and persuasively.
• Proven success in managing campaign operations, including QA processes, trafficking, and reporting frameworks.
• Proficiency in managing campaigns on retail media networks, including:
• Amazon Advertising: Sponsored Products, Sponsored Brands and Video, and Amazon DSP.
• Walmart Connect: Sponsored Search, Display, and DSP activations.
• Roundel Media Studio: Media placements that align with category and brand strategies.
• Instacart Ads: Managing campaigns across search and display within grocery-focused platforms.
• Kroger Precision Marketing (KPM): Executing retail media campaigns for grocery and CPG brands.
• Other Retail Media Platforms: Experience with emerging networks like Criteo Commerce Max, Promote IQ, Sam's Club MAP, and more.
• Knowledge of retail-integrated social platforms (e.g., Pinterest, TikTok, Meta) to drive omnichannel campaign performance.
• A strong understanding of how retail media networks integrate with broader eCommerce strategies, such as driving sales lift, increasing ROAS, and building brand visibility.
• Experience mentoring or guiding junior team members and contributing to a collaborative, high-performing team environment.