Manager, Digital Media - Walmart Creator Partnerships
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Overview
Schedule
Full-time
Part-time
Career level
Senior-level
Remote
On-site
Compensation
$96,000-$186,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Position Summary...
The Manager, Digital Media- Walmart Creator Partnerships will lead end‑to‑end execution of marketing and brand campaigns within Walmart Creator, owning the operational engine that turns campaign strategy into disciplined, high‑quality execution. This role oversees the full campaign lifecycle from strategy and creator selection through content delivery, approvals, payouts, and performance analysis ensuring campaigns launch on time, align with brand goals, and drive measurable business impact. This role will combine best‑in‑class campaign execution with marketing strategies that scale creator adoption and performance. This is not a siloed role. Success requires deep collaboration across Walmart Creator Growth, Walmart Connect, Walmart Marketplace, Legal, other cross functional partners and external creators. The ideal candidate combines strong influencer campaign & marketing fundamentals with exceptional organization, executional rigor, creative fluency, and an ability to manage complex, fast‑moving workflows at scale.What you'll do...
Own campaign execution from kickoff to closeout, including briefing, timelines, creator casting, activation, approvals, and launch readiness.
Translate campaign objectives into clear briefs, creative guidelines, and execution plans that enable creators to deliver authentic, on-brand content.
Serve as the single execution owner responsible for keeping campaigns moving, stakeholders aligned, and deliverables on track.
Manage multiple concurrent campaigns across platforms without sacrificing quality, speed, or attention to detail.
Leverage campaign insights to inform broader commercialization strategy, optimizing adoption, conversion, and GMV impact across the creator ecosystem.
Champion a test-and-learn mindset, translating data into actionable recommendations that improve performance over time.
Campaign Lifecycle Ownership
Identify, vet, onboard, and manage creators participating in campaigns, ensuring alignment with campaign goals and brand standards.
Act as the primary point of contact for creatorsmaintaining productive relationships, resolving issues, and keeping creators engaged throughout the campaign lifecycle.
Coordinate creator tasks and deliverables, reviewing submissions and routing approvals to ensure content adheres to guidelines prior to submission.
Maintain a high bar for creator experience through clear communication, proactive support, and consistent follow-through.
Operational Excellence
Support creator rate scopes of work in partnership with internal stakeholders, balancing creator value with campaign objectives.
Coordinate closely with Legal and Finance to ensure contracts, documentation, and payout workflows are accurate and compliant.
Ensure campaignsmaintain clean trackers, timelines, and operational handoffs.
Proactively troubleshoot payment, contract, or execution issues tied to live and completed campaigns.
Leadership Profile
- Execution first operator with proven experience planning and running influencer or creator campaigns end to end.
- Growth-oriented mindset with experience using performance data to inform strategy, optimize campaigns, and scale impact.
- Highly collaborative and cross-functional — able to influence across disciplines and align diverse stakeholders.
- Meticulous attention to detail with strong analytical rigor.
- Experience with affiliate marketing, performance-based partnerships, or social commerce monetization models is a strong plus.
- Highly organized and detail oriented, with the ability to manage multiple campaigns simultaneously in fast‑paced environments.
- Strong relationship builder with confidence, communicating directly with creators and negotiating deliverables and expectations.
- Socially fluent with a deep understanding of creator platforms, content formats, and evolving social trends.
- Analytical and data driven, comfortable using performance insights to improve creative effectiveness and ROI.
- Thrives in high growth, cross‑functional environments that require ownership, adaptability, and relentless follow‑through.
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional teamPrimary Location...
221 River St, Hoboken, NJ 07030, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Manager, Digital Media - Walmart Creator Partnerships Jobs at Wal-Mart.com USA
What is the work location for this position at Wal-Mart.com USA?
This job at Wal-Mart.com USA is located in Hoboken, New Jersey, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Wal-Mart.com USA?
Candidates can expect a pay range of $96,000 and $186,000 per year.
What employment applies to this position at Wal-Mart.com USA?
Wal-Mart.com USA lists this position under the following employment categories:
- Full-time
- Part-time
What experience level is required for this role at Wal-Mart.com USA?
Wal-Mart.com USA is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Wal-Mart.com USA for this role?
Wal-Mart.com USA offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Paid Holidays, Paid Vacation, Paid Sick Leave, Parental and Family Leave, 401k Matching/Retirement Savings, Tuition/Education Assistance, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Wal-Mart.com USA?
You can apply for this role at Wal-Mart.com USA either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.