Manager, Media

Job Title: Manager, Media

Location: New York, NY

Start Date: ASAP

Whalar is the leading, most awarded, independent Creator and Social agency.  We transform brands into cultural drivers by unlocking the full creative power of Creators. 

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global. Learn more: https://www.whalar.com/

About the role:

We’re seeking a Manager, Media, to leads hands-on execution of paid social media campaigns and support strategy development. This role will support the Senior Manager role to ensure successful delivery and optimization of high-value media campaigns, driving performance and helping to develop campaign recaps.

The Manager, Media is a skilled in execution and paid social media optimization, responsible for the successful, hands-on delivery and reporting of high-value paid social campaigns. This role partners with Senior Managers to execute media strategy, ensure campaign performance, and contribute to post-campaign recaps, acting as the primary driver of tactical excellence.

Here’s what you’ll do day-to-day:

Campaign Execution & Optimization

• Support campaign execution on all social platforms, including meticulous campaign setup, rigorous QA, and post-launch verification
• Analyze campaign performance daily, recommending and implementing A/B tests and real-time optimizations to maximize ROI
• Assist Senior Manager in efficient budget pacing and identifying risks to profitability
• Ensure the correct implementation and functionality of tracking pixels, UTM parameters, and ad implementation techniques for campaigns
• Participate in the development of Creator marketing strategies

Data Analysis & Reporting

• Utilize advanced analytics tools to pull, analyze, and interpret performance data for regular reporting
• Contribute to strategy development by using performance data to inform strategic decisions and help recommend solutions to client challenges
• Assist in the creation and finalization of comprehensive campaign wrap reports and performance summaries

Client & Team Coordination

• Serve as the day-to-day media point of contact for mid-level client stakeholders
• Proactively anticipate client needs and escalate complex issues or urgent challenges to the Senior Manager for resolution
• Independently model professional standards and reinforce team and campaign consistency

Here’s what we’re looking for:

• 3–4 years hands-on experience in paid social media platforms, with a track record of contributing to successful campaigns
• Familiarity and direct experience with major paid social tools and interfaces, including Meta Business Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Snapchat Ads Manager
• Current knowledge of platform-specific features and products
• Previous use and understanding of tracking pixels, UTM parameters, and ad implementation techniques
• Strong verbal and written communication skills, with the ability to convey strategies and insights to a variety of stakeholders
• Flexibility and strong problem-solving skills in a results-driven environment

The salary range for this role is $65,000 - $75,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

The perks:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Retirement planning with employer match
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner's Home office allowance 
• Up to 16 weeks of paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.