Manager, Social Community & Engagement

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.

The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Responsible for owning the enterprise social media strategy across paid and organic channels to strengthen brand equity, engage communities, protect reputation, and drive measurable business impact.  Ensures cohesive brand governance, proactive community engagement, influencer activation, and performance-driven optimization across all social platforms.

Major Tasks, Responsibilities and Key Accountabilities

Social Strategy Ownership (Paid & Organic):  Own end‑to‑end social media strategy across platforms, including channel roles, paid amplification approach, audience targeting, and alignment to brand and business objectives.

Editorial Planning & Brand Voice Alignment:  Set and govern editorial calendars; ensure consistent brand voice, messaging, and content standards across all social channels and formats.

Community Engagement, Governance & Escalation: Establish governance frameworks for moderation, escalation, and crisis response; oversee community management approach to protect brand reputation.

Ambassador-led Strategy & Activation: Develop ambassador-led strategy, including identification, partnerships, governance, content alignment, and performance measurement.

Trend Monitoring & Social Listening Leadership Monitor platform trends, cultural moments, and sentiment to inform content, engagement, and rapid response strategies.

Measurement, KPIs & Performance Optimization Define and track social KPIs; analyze performance to inform content optimization, advocacy, and paid/organic integration.

Team Leadership & Enablement Manage, coach, and develop the Sr. Marketing Specialist, Organic Social; set priorities, provide feedback, and ensure strong execution.

Nature and Scope

• Solutions require analysis and investigation.

• Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience.

• Manages a group or team of professional individual contributors and/or indirectly supervises support staff.

Work Environment

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Typically requires overnight travel less than 10% of the time.

Education and Experience

• Typically requires BS/BA in a related discipline. Generally 7+ years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Preferred Qualifications

• 3+ years of experience in social media management, digital marketing, or a related role.

• Proven ownership of social media strategy across paid and organic channels. 

• Experience managing brand social governance, escalation protocols, and reputation management (preferably B2B).

• Demonstrated success planning and executing editorial calendars and content strategies. 

Experience leading influencer programs, partnerships, or creator collaborations.

• Track record of using performance data and KPIs to drive content optimization and business impact.  Support the growth of developing social talent through structured coaching, skill‑building feedback, and day‑to‑day guidance to accelerate capability and effectiveness in role.

• Strong people leadership, coaching, and prioritization skills;

• Deep understanding of major social platforms and channel‑native best practices.

• Expertise in community management, moderation, and escalation frameworks; data‑informed decision‑making and comfort translating insights into action.

• Cross‑functional collaboration skills (IMC, FS&M, PR/Comms, Legal, Creative, Analytics).

• Well‑developed written communication and judgment for public‑facing content.

This is a hybrid position. Eligible candidates residing in the greater Atlanta area will be asked to work two days a week in our Doraville, GA Field Support Center.

If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.