Manager Growth Performance And Marketing Analytics

National VisionLawrenceville, GA

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Benefits

Career Development

Job Description

The Manager, Growth Performance & Marketing Analytics is responsible for leading day-to-day performance analysis across Marketing and translating data into clear business recommendations. This role connects marketing activity, customer behavior, digital performance, CRM engagement, media effectiveness, and business outcomes to help the organization understand what is happening, why it is happening, and what actions should be taken.

This role serves as the primary business translator within the Marketing Insights & Optimization team, partnering closely with Brand, Growth Marketing, Digital Experience, Finance, Business Intelligence, agencies, and external partners. The Manager is expected to frame the right business questions, prioritize analytical work, guide the Data Scientist and Analyst, and deliver executive-ready insights that improve marketing effectiveness, customer growth, and investment decisions.

Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, appointment booking, media, CRM, ecommerce, and customer behavior.
Translate complex data and performance signals into clear executive narratives, root-cause insights, and recommended actions.
Partner with Growth Marketing to evaluate media, CRM, campaign, audience, and channel performance and identify opportunities to improve acquisition, retention, and customer value.
Partner with Digital Experience and Brand teams to connect digital behavior, customer journey insights, and performance trends to customer experience and brand priorities.
Prioritize and manage analytical work across the Growth Performance & Marketing Analytics team, including work performed by the Data Scientist and Marketing Measurement Analyst.
Support marketing planning and investment discussions by providing performance trends, opportunity sizing, scenario analysis, and optimization recommendations.
Help define marketing KPIs, measurement frameworks, dashboards, and recurring performance reporting standards.
Partner with Finance and Business Intelligence to leverage source-of-truth data while maintaining clear ownership of marketing-specific interpretation, diagnosis, and recommendations.
Use and interpret data from key marketing and digital platforms, including GA4, Adobe Analytics, Adobe Experience Platform / CDP, Adobe Journey Optimizer, CRM platforms, media platforms, and business intelligence tools.
Lead, coach, and develop analytical talent, building stronger business acumen, storytelling, and recommendation-development capability within the team.

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FAQs About Manager Growth Performance And Marketing Analytics Jobs at National Vision

What is the work location for this position at National Vision?

This job at National Vision is located in Lawrenceville, GA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at National Vision?

Employer has not shared pay details for this role.

What employment applies to this position at National Vision?

National Vision lists this role as a Full-time position.

What experience level is required for this role at National Vision?

National Vision is looking for a candidate with "Director" experience level.

What benefits are offered by National Vision for this role?

National Vision offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at National Vision?

You can apply for this role at National Vision either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.