Manager of Digital Marketing

Sanford HealthSioux Falls, South Dakota

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Overview

Schedule

Full-time

Education

Google (Analytics, Adwords, etc.)

Career level

Director

Remote

On-site

Benefits

Disability Insurance

Career Development

Job Description

Sanford Health, the largest rural health system in the United States, is dedicated to transforming the health care experience and providing access to world-class health care in America’s heartland.

Work Shift:

8 Hours - Day Shifts (United States of America)

Scheduled Weekly Hours:

Compensation:

Union Position:

Department Details

Summary

The manager of digital marketing is accountable for leading and executing digital and web strategies to support branding and content efforts, as well as digital consumer experience, for their portfolio of brands and web properties. This is inclusive of site structure and platform integration, SEO and content optimization, web analytics and performance, website governance, online listings management and email marketing.

Job Description

As part of the Integrated Marketing team, the manager of digital marketing is a partner to the Consumer Marketing teams as it relates to strategic planning and digital solutions, is the lead voice for technology and innovation in our approach and delivery, and ensures strategic digital plans are implemented successfully. Collaboration with business subject matter experts to understand and relay business objectives is key.Maintains governance of website standards to ensure data integrity, brand consistency, content quality and user experience. Helps establish and adhere to our collective approach for search engine optimization, site architecture, functionality, interactions, accessibility and analytics. Works closely with the rest of the Integrated Marketing team to develop analytics reporting standards and regularly evaluate and manage the marketing technology stack to support our digital efforts.Partners with creative, content, and performance media teams to develop creative content strategies and engaging visuals, as well as align on distribution, interaction and conversion tracking strategies within web, content and email. Works closely with information technology teams and digital strategy counterparts managing other portfolios to create and prioritize activities for site enhancements and special projects on the digital roadmap for all digital properties across the system.Responsible for coaching, mentoring, inspiring and elevating team members in their work across all touchpoints of a cohesive digital experience. Pushes boundaries through innovative thinking, thrives in solving complex challenges, and has a strong focus on performance and results. Ability to balance the strategic needs associated with building a digital experience for tomorrow while maintaining foundational needs of today is crucial.

Qualifications

Bachelor’s degree required, preferably in marketing, advertising, computer science or related field.Minimum three years’ experience managing digital marketing campaigns and leadership experience within digital marketing teams. Experience with Sitecore, Salesforce Marketing Cloud, and Google Analytics strongly preferred.

Sanford is an EEO/AA Employer M/F/Disability/Vet.

If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-949-5678 or send an email to talent@sanfordhealth.org.

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FAQs About Manager of Digital Marketing Jobs at Sanford Health

What is the work location for this position at Sanford Health?

This job at Sanford Health is located in Sioux Falls, South Dakota, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Sanford Health?

Employer has not shared pay details for this role.

What employment applies to this position at Sanford Health?

Sanford Health lists this role as a Full-time position.

What experience level is required for this role at Sanford Health?

Sanford Health is looking for a candidate with "Director" experience level.

What education level is required for this job?

The education requirement for this position is Google (Analytics, Adwords, etc.). Candidates with relevant qualifications or equivalent experience may also be considered.

What benefits are offered by Sanford Health for this role?

Sanford Health offers following benefits: Disability Insurance and Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Sanford Health?

You can apply for this role at Sanford Health either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.