Manager of Financial Center Go-To-Market & Communications
Northwest BankColumbus, Ohio
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Benefits
Career Development
Job Description
OH0713 NW Bancshares HQ Go-To-Market Execution*Translate strategic initiatives into actionable, branch-level execution plans*Own the "surround sound" approach for all Financial Center launches and campaigns*Develop rollout tools including quick guides and sales scripts*Ensure strong adoption of new delivery models, tools, and customer engagement routinesField Alignment and Communication*Own Financial Center communications and serve as a liaison between field teams and corporate partners including Marketing, Internal Communications, and Operations*Create clear, consistent, and on-brand branch communications that drive activation and engagement*Establish and manage a weekly branch newsletter and communication forum*Maintain a master Financial Center calendar to align priorities and timing Field Insights and Continuous Improvement*Monitor field awareness, activation, and feedback to improve execution*Champion communication simplification by reducing noise, overlap, and complexity across initiatives*Create feedback loops to continuously refine the field experienceCapacity and Operational Readiness*Build and manage a capacity planning model for Financial Centers*Ensure appropriate legal, risk, and compliance review of materials and initiatives*Drive operational readiness for all launches Enablement and Integration*Partner with Northwest Academy to integrate new initiatives into onboarding and training*Ensure consistent reinforcement of tools, messaging, and behaviorsAdditional Essential FunctionsEnsure compliance with Northwest’s policies and procedures, and Federal/State regulations Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiencyWork as part of a team Work with on-site equipmentQUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Education High School Diploma Bachelor's Degree Business, Marketing, Communications, or related Work Experience5 - 6 years Retail banking, communications, go-to-market strategy, or field enablement 2 - 3 years Experience partnering cross-functionally with marketing, retail, and/or communication teams Additional Knowledge, Skills and Abilities Demonstrated experience translating strategy into frontline execution and measurable results Strong ability to simplify complex initiatives into clear, actionable guidance Excellent written and verbal communication skills with an ability to influence at all levels Experience building field communications, playbooks, or rollout materials Proven ability to manage multiple priorities and drive execution in a fast-paced environment Analytical mindset with experience using feedback and performance data to improve outcomes Change management and adoption experience, especially in branch or frontline environments
Job Description
Bring strategy to life where it matters most. As the Financial Center Go-To-Market & Communications Manager, you will drive how Northwest Bank shows up in our branches translating big ideas into clear, simple, and actionable experiences for our teams and customers. This role is central to delivering consistent, high-impact execution across the network while keeping the field informed, engaged, and ready to win.Essential Functions
Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.
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FAQs About Manager of Financial Center Go-To-Market & Communications Jobs at Northwest Bank
What is the work location for this position at Northwest Bank?
This job at Northwest Bank is located in Columbus, Ohio, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Northwest Bank?
Employer has not shared pay details for this role.
What employment applies to this position at Northwest Bank?
Northwest Bank lists this role as a Full-time position.
What experience level is required for this role at Northwest Bank?
Northwest Bank is looking for a candidate with "Director" experience level.
What benefits are offered by Northwest Bank for this role?
Northwest Bank offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Northwest Bank?
You can apply for this role at Northwest Bank either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.