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Market Sales Manager

Cooperidge Consulting FirmWest Haven, CT
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Overview

Schedule
Full-time
Education
Bachelor's/Undergraduate Degree
Career level
Entry-level
Benefits
Career Development
Retirement Savings
Dental Insurance

Job Description

Cooperidge Consulting Firm is seeking a Market Sales Manager for a top Family-Run Wine & Spirits company in the West Haven, CT area.

This is a high-energy, hands-on field execution role focused on driving volume, distribution, and trade marketing activation across a premium brand portfolio. Covering both on-premise (restaurants, bars) and off-premise (liquor stores) accounts, the Market Sales Manager is responsible for building strong trade relationships, implementing route-to-market initiatives, and ensuring superior in-store presence. The ideal candidate is a self-starter who thrives on regular market travel and possesses a "hands-on" approach to merchandising and consumer-facing brand demos.Job Responsibilities

  • Portfolio Management: Manage the company’s diverse brand portfolio across the assigned market, ensuring consistent growth in both on and off-premise accounts.
  • Sales Programming: Plan and implement strategic sales programs and route-to-market initiatives to increase market share and brand visibility.
  • Trade Marketing: Drive field execution through merchandising, display building, and the effective deployment of Point-of-Sale (POS) and marketing assets.
  • Consumer Activation: Deliver engaging consumer-facing activations, including professional tastings and product demonstrations.
  • Compliance Monitoring: Conduct monthly field audits to ensure pricing accuracy, menu placement, POS compliance, and display standards are met.
  • Relationship Building: Engage regularly with distributors and key accounts to build long-term trade partnerships through frequent field travel.
  • Reporting: Provide detailed feedback and performance reporting on in-market trends and competitor activities to the leadership team.

Requirements

Education

  • Bachelor’s degree in Business, Marketing, or a related field is preferred.

Experience

  • Minimum of one (1) to two (2) years of experience in the Wine and Spirits industry is REQUIRED.
  • Proven track record of working independently as a self-starter in a field-based role.
  • Stable career history with demonstrated growth in sales or brand management.

Certifications/Physical Requirements

  • Valid driver’s license is required; ability to travel 4–5 days per week within the territory.
  • Physical Ability: Must be able to lift up to 65 pounds (sample cases/displays) and stand/walk for extended periods during tastings and account visits.

Skills

  • Strong interpersonal, leadership, and technical communication skills.
  • Proficiency in Microsoft Excel, Word, and PowerPoint.
  • Highly organized with the ability to manage a complex route and multiple account types.

Benefits

  • Comprehensive health, vision, and dental insurance plans
  • Life insurance coverage
  • 401(k) retirement plan with company matching contributions
  • Paid time off including vacation, sick leave, and holidays
  • Opportunities for career growth and advancement

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FAQs About Market Sales Manager Jobs at Cooperidge Consulting Firm

What is the work location for this position at Cooperidge Consulting Firm?
This job at Cooperidge Consulting Firm is located in West Haven, CT, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Cooperidge Consulting Firm?
Employer has not shared pay details for this role.
What employment applies to this position at Cooperidge Consulting Firm?
Cooperidge Consulting Firm lists this role as a Full-time position.
What experience level is required for this role at Cooperidge Consulting Firm?
Cooperidge Consulting Firm is looking for a candidate with "Entry-level" experience level.
What education level is required for this job?
The education requirement for this position is Bachelor's/Undergraduate Degree. Candidates with relevant qualifications or equivalent experience may also be considered.
What benefits are offered by Cooperidge Consulting Firm for this role?
Cooperidge Consulting Firm offers following benefits: Career Development, Retirement Savings, Dental Insurance, Health Insurance, Life Insurance, Vision Insurance, Paid Holidays, Paid Illness Leave, and Paid Time Off for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Cooperidge Consulting Firm?
You can apply for this role at Cooperidge Consulting Firm either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.