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Market Sales Manager

Cooperidge Consulting FirmHartford, CT

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Overview

Schedule
Full-time
Career level
Entry-level
Benefits
Health Insurance
Dental Insurance
Vision Insurance

Job Description

Cooperidge Consulting Firm is seeking a Market Sales Manager for a top Family-Run Wine & Spirits company covering the Connecticut market.

This is a high-impact, field-based role designed for a proactive sales professional who excels at commercial delivery and trade marketing activation. You will be responsible for driving volume and distribution for a premium portfolio across both on-premise (restaurants/bars) and off-premise (retail/liquor stores) accounts. This role requires an entrepreneurial "self-starter" who is equally comfortable building high-level trade relationships and executing hands-on merchandising and consumer tastings in the field.Job Responsibilities

  • Brand Portfolio Management: Direct the company’s brand presence within the Connecticut market, ensuring visibility and growth in all account types.
  • Route-to-Market Execution: Plan and implement strategic sales programs and market initiatives to optimize product distribution.
  • Merchandising & POS: Drive in-store presence through active merchandising, display building, and the strategic deployment of marketing assets and Point-of-Sale (POS) materials.
  • Consumer Activation: Lead consumer-facing brand experiences, including professional product tastings and demonstrations.
  • Market Compliance: Conduct monthly field audits to monitor pricing, menu placement, and POS/display compliance across all accounts.
  • Relationship Management: Build and maintain deep-rooted trade relationships with key accounts and work closely with distributor partners to ensure operational success.
  • Strategic Reporting: Provide consistent feedback and reporting on in-market performance, competitor activity, and growth opportunities.

Requirements

Education

  • Bachelor’s degree in Marketing, Business, or a related field is preferred.

Experience

  • Minimum of one (1) to two (2) years of experience in the Wine and Spirits industry is REQUIRED.
  • Proven track record of managing multiple account types (On/Off Premise).
  • Demonstrated experience in trade program implementation and field relationship management.

Certifications/Physical Requirements

  • Valid driver’s license is required; ability to travel 4–5 days per week within the territory.
  • Physical Ability: Must be able to lift up to 65 pounds (sample cases/displays) and stand/walk for extended periods.

Skills

  • Strong interpersonal, leadership, and technical communication skills.
  • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
  • Highly organized with superior time management and the ability to work independently.
  • Stable career history with a hands-on, proactive approach to territory growth.

Benefits

  • Comprehensive health, vision, and dental insurance plans
  • Life insurance coverage
  • 401(k) retirement plan with company matching contributions
  • Paid time off including vacation, sick leave, and holidays
  • Opportunities for career growth and advancement

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FAQs About Market Sales Manager Jobs at Cooperidge Consulting Firm

What is the work location for this position at Cooperidge Consulting Firm?
This job at Cooperidge Consulting Firm is located in Hartford, CT, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Cooperidge Consulting Firm?
Employer has not shared pay details for this role.
What employment applies to this position at Cooperidge Consulting Firm?
Cooperidge Consulting Firm lists this role as a Full-time position.
What experience level is required for this role at Cooperidge Consulting Firm?
Cooperidge Consulting Firm is looking for a candidate with "Entry-level" experience level.
What benefits are offered by Cooperidge Consulting Firm for this role?
Cooperidge Consulting Firm offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid Holidays, Paid Vacation, Paid Sick Leave, Career Development, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Cooperidge Consulting Firm?
You can apply for this role at Cooperidge Consulting Firm either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.