
Marketing Account Manager
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Overview
Job Description
Description
Job Overview
We are looking for a Marketing Manager who owns client relationships — not just manages them. Accountable for the full client experience from Executive Marketing Consultant handoff through renewal, the Marketing Manager serves as a fractional marketing director for a portfolio of 8-10 B2B clients. You translate each client’s business case into 90-day execution plans, lead Quarterly Business Reviews and Campaign Planning Reviews, direct cross-functional delivery across Strategy, Creative, Paid Media, and Web, and own the renewal conversation. Success in this role is defined by one thing: your clients’ businesses grow, and they renew because of it. This is an ownership role, not a coordination role.
Responsibilities
- Own the primary client relationship from Executive Marketing Consultant handoff through renewal and expansion as the client’s single point of strategic accountability at IMM.
- Own the client business case as the single source of truth and continuously pressure-test it against evolving client objectives and market conditions.
- Lead Quarterly Business Reviews and Campaign Planning Reviews by building the narrative, running the meeting, and following through on every commitment.
- Translate annual strategy into 90-day, hypothesis-driven execution plans tied to client business outcomes.
- Direct cross-functional delivery across Strategy, Creative, Paid Media, and Web for assigned accounts, aligning the team around the business case rather than only the task list.
- Manage the account handoff process by reviewing the full brief, flagging gaps, signing off in writing, and booking the first client check-in within 5 business days.
- Proactively monitor retention risk, account health, and expansion potential, surfacing threats and opportunities before they require escalation.
- Identify and present upsell and cross-sell opportunities to clients, with expansion MRR tracked and reviewed quarterly.
- Own the renewal conversation with support from the Head of Delivery on at-risk accounts.
- Maintain IMM Elevate records, including brief submissions, account intelligence, performance data, and renewal documentation.
- Write and execute an annual Business Plan covering role north star, value creation targets, strategic exclusions, and personal operating system.
Qualifications & Experience
- 3-5 years of account management, client services, or marketing management experience at an agency or B2B marketing services firm.
- Proven ownership of client business reviews, including building the narrative, running the meeting, and handling hard conversations when results are off.
- B2B marketing fluency with an understanding of how marketing connects to pipeline, revenue, and business outcomes.
- Performance marketing literacy with the ability to hold paid media, SEO, and content specialists accountable and tell a data-backed performance story to client executives.
- Active AI workflow adoption, with current hands-on use of AI tools in day-to-day work.
- Cross-functional delivery experience managing output across creative, strategy, and digital teams under real deadlines.
- Demonstrated ability to identify retention risk early and address it before it becomes a client-facing problem.
- Track record of growing accounts through upsell, expansion, or NRR improvement, not just renewing them flat.
- Executive communication skills with the confidence to challenge clients with perceptiveness and business acumen.
- Disciplined operating rhythm, including timely QBRs, current Elevate records, and an active business plan.
- Innovation: We embrace change because innovation lives outside the comfort zone.
- Passion: We are driven by purpose, fueled by passion, and obsessed with making an impact.
- Honesty: We are fiercely transparent and consistently honest.
- Fun: We fuel work with fun, knowing life's too short for boring.
- Low Ego: We champion ideas over titles, because brilliance knows no rank.
- One Team: We win as a team, we lose as a team, we are one team.
- 5-year Tiffany & Co. Gift Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
- Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
- Development and growth opportunities with on-going training & continued education reimbursement
- 401(K) & retirement plans with complimentary financial advisory services
- Comprehensive health, disability, life, dental, and vision plans
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
