Marketing Analyst II
AFA American Fidelity Assurance CompanyOklahoma City, Oklahoma
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Job Description
- Serve as a key marketing expert, planning campaigns, writing content, and working with designers and videographers on marketing collateral (including print, digital, web, social media, and audio/video production). Advise and collaborate with colleagues throughout the company on effective promotion strategies. Must have excellent grammar and punctuation skills and understand the company’s brand voice/tone/terminology. Also, have a working knowledge of challenger language and writing for different mediums.
- Manage executive-level projects and develop cost-efficient marketing campaigns that support customer retention, increase sales, and educate prospective or existing customers. Additionally, assist other marketing analysts with tactics and execute approved budgets.
- Lead the creation of marketing collateral that promotes name awareness, our value proposition, and maintains our reputation in the market. Work with colleagues throughout the company to ensure positive customer experience.
Skills & Requirements
- Five to seven years of marketing, communication or advertising experience preferred, including at least five years of experience in the insurance industry and/or marketing corporation or agency
- Experience researching, planning,executingand measuring marketing communications projects, campaigns, and strategies
- Advanced knowledge in a specialty (writing, SEO, digital advertising, social media, email marketing, etc.)
- Advancedknowledge of accessibility and readability levels
- Strongknowledge of sales,advertisingand marketing techniques
- Advanced knowledge of insurance products/servicesandthe industries we serve
- Strong,detail orientedcopywriting skills with the ability to write withinthe brand“voice”,in a variety of mediums including print, digital, web, social media, blog articles and video scripting
- Ability to handle and prioritize multiple projects at one time using a collaborative work management software system
- Fully proficient on a PC or Mac platform
- Familiarity with advertising and state compliance laws
- Fully proficient in Microsoft Suite: Outlook, Teams, Word, Excel, OneNote, PowerPoint, SharePoint, and Access
- Fully proficientinAdobe Creative Suite including Adobe InDesign and Acrobat Professional
- Working knowledge of variable data merge thru InDesign or Microsoft Office
- Deepknowledge of HTML email campaigns,weband customer relationshipsystems, includingSalesforce, Salesforce Marketing Cloud, Umbraco, Salesforce Email Templates
- Enhancedknowledge of digital reporting tools such as Google Analytics
- Advancedunderstanding of social media communications which may include social media outlets (Sprout Social, Twitter, LinkedIn, Facebook, YouTube, Instagram)
- Understands our customer facing apps and has a deep knowledge of the customer’s journey
- Hasexcellentanalysis and interpretation skills
- Strong oral and written communication, ability to be a strong communicator and form relationships
#AFC
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FAQs About Marketing Analyst II Jobs at AFA American Fidelity Assurance Company
What is the work location for this position at AFA American Fidelity Assurance Company?
This job at AFA American Fidelity Assurance Company is located in Oklahoma City, Oklahoma, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at AFA American Fidelity Assurance Company?
Employer has not shared pay details for this role.
What employment applies to this position at AFA American Fidelity Assurance Company?
AFA American Fidelity Assurance Company lists this role as a Full-time position.
What experience level is required for this role at AFA American Fidelity Assurance Company?
AFA American Fidelity Assurance Company is looking for a candidate with "Senior-level" experience level.
What is the process to apply for this position at AFA American Fidelity Assurance Company?
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