Marketing Analyst III
Abacus Service CorporationAtlanta, GA
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Job Description
Description: Need to have their own laptop Hybrid - 3 days onsite T-TH Virtual interviews Media planning and execution: Successful candidates for this project possess an understanding of the media landscape, media measurement and data workflows. This project requires strong project management skills as well as leadership of external vendors and partners to action against an aggressive timeline and deliverables. Expertise in media, with required background in working with Retail Media Networks Activate programs with external media agencies and vendor companies and serve as day-to-day contact for questions and deliverables. Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work. Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process. Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes. Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement. Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate. Find innovative ways to create differentiated programs that inspire consumers to choose The Client. Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget. Qualifications & Requirements: MUST HAVE: Bachelor's Degree in Marketing, Business, Communications, or related field 5+ years of experience in Marketing, Media, or Connections Planning/Technology Experience with strategy development and media planning and buying both online and offline Possess strong analytical skills and understanding of "Media Math " concepts Advanced knowledge of retail media networks, digital display, mobile, video, programmatic, CTV/OTT, etc. Working knowledge of all aspects of paid search and social media. Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements Detail-oriented with exceptional critical thinking and problem-solving abilities Ability to prioritize tasks, collaborate with teams, and work under pressure Strong communication, project management and time management skills Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.) Strong Verbal & Written Communication Skills
| Enable Skills-Based Hiring | No | |
| FIELDGLASS | |
|---|---|---|
| R-135937 |
| Hours per Day | 8 |
|---|---|
| Hours per Week | 40 |
| Total Hours | 1,752.00 |
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FAQs About Marketing Analyst III Jobs at Abacus Service Corporation
What is the work location for this position at Abacus Service Corporation?
This job at Abacus Service Corporation is located in Atlanta, GA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Abacus Service Corporation?
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