Marketing Analytics Intern (Summer/Paid)
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Overview
Job Description
About Open Road Integrated Media
Open Road Integrated Media is a prestige marketing and content brand company delivering digital experiences that inform and entertain readers around the world. The Open Road network of digital properties produces compelling stories that keep audiences engaged - across devices, content verticals, and global territories.
Open Road Integrated Media includes several business areas that work in tandem to connect audiences with great stories: we publish a catalog of ebooks by bestselling authors such as Alice Walker and Michael Chabon, and our Ignition program markets ebooks from external publishers. The Early Bird Books newsletter delivers daily ebook deals, and our content newsletters and websites-The Lineup, The Portalist, The Archive, Murder & Mayhem, and A Love so True-circulate articles and deals to more niche audiences.
About the Internship
The Marketing Analytics team is focused on utilizing sales and performance data to optimize our efforts and maximize revenue growth. We are responsible for strategizing and executing retail promotions and digital advertising campaigns.
Our team is looking to hire an intern to work at least 30 hours per week during the summer season (June 1 - September 4). This role will assist in a number of tasks, such as gathering data and preparing reports on various marketing and promotional initiatives; helping to assess campaign results and derive actionable insights; planning and executing digital ad campaigns, including writing copy, determining optimal targeting, and developing creative. This role will be reported to the Marketing Analytics Director and will work closely with the Growth Marketing Manager and Marketing Analytics Coordinator.
In addition to analytical skills and an interest in data, the ideal candidate will possess strong writing skills and a good working knowledge of books. We are a small, fast-paced group, so proactivity, hyper-organization, strong communication skills, and attention to detail-while still having your eye on the big picture-are key.
Essential Functions
- Measure the impact of digital marketing efforts by retrieving data and preparing reports, leveraging internal and third-party analytics tools (e.g. Tableau).
- Conduct marketing campaign analyses, synthesize findings and highlight noticeable trends to share with the team.
- Verify and upload marketing campaign information using internal platforms.
- Create and edit paid advertising and promotional campaigns.
- Work closely and collaboratively with Marketing Analytics team members on ad-hoc research and analysis projects.
Requirements
- Strong organizational skills, time management, and meticulous attention to detail.
- Effective communication skills and ability to prioritize projects based on business needs.
- 2+ years' experience with Microsoft Excel (e.g. using VLOOKUP, creating pivot tables and charts).
- Knowledge of data analytics tools such as Tableau, SQL, and Python.
- Familiarity with online marketing platforms- Meta Ads Manager, TikTok Ads Manager, and knowledge of key advertising metrics.
- Experience with Canva and in-app video creation (e.g. Tiktok, Instagram).
- A knowledge and love of books and reading.
- This position will be a hybrid of remote work and in-office attendance, and at least 2 days a week in the New York City office will be required.
Compensation
- This position is a paid internship at $17.00 per hour.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
