Marketing Analytics Manager
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Overview
Job Description
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Marketing Analytics Manager plays a critical role in driving data-backed insights, reporting, and analytical capabilities across our North American portfolio. This position partners closely with property stakeholders and the Center of Excellence (COE) to turn complex data into clear, actionable stories that influence marketing strategy, optimize spend, and improve customer outcomes.
This role is ideal for an analytical thought leader who thrives in fast-paced environments, enjoys collaborating with cross-functional teams, and is passionate about using data to guide smarter business decisions.
THE DAY-TO-DAY:
Drive advanced analytics, insights, and reporting to support marketing programs and customer initiatives across multiple properties
Translate complex business questions into structured analyses and clearly communicate findings to non-technical audiences
Analyze large, complex datasets to uncover trends in customer behavior, campaign performance, A/B testing, and marketing effectiveness
Partner with key stakeholders to deliver strategic recommendations that improve allocation of marketing dollars and prioritize high-impact initiatives
Continually evolve analytical tools, methodologies, and capabilities to support the analytics roadmap
Support the Director of Analytics by helping communicate insights and recommended approaches to senior leadership
Anticipate future customer and business needs through proactive analysis and critical thinking
Serve as a key liaison between analytics, marketing, and information management teams
THE IDEAL CANDIDATE:
Bachelor’s degree or higher required
2+ years of prior relevant experience
Strong analytical and problem-solving skills with the ability to manage multiple projects simultaneously
Advanced SQL and PowerBI skills
Experience in casino, gaming, or hospitality marketing environments preferred but not required
Comfortable supporting or influencing senior-level stakeholders
Familiarity with change management concepts and implementation
Strong written, verbal, and presentation skills with the ability to turn data into actionable stories
Proven ability to work independently while exercising sound judgment and professionalism
THE PERKS & BENEFITS:
Prioritize your wellness, access programs crafted to nurture your mental and physical health.
Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
Savor delicious meals for free in our employee dining room.
Park with ease—whether you're on or off shift, it's free!
From healthcare to financial support and generous time-off options, we’ve got you covered.
Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12748
Are you ready to JOIN THE SHOW? Apply today!
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.