Marketing and Brand Specialist

This is an onsite role in our Palmer, Alaska location

At McFarlane Aviation, we’ve spent over 50 years building a reputation for quality, reliability, and doing things the right way. Through our McFarlane Alaska division, we carry that same commitment north, supporting the pilots, operators, and communities who rely on aviation every day in some of the most demanding environments in the world.

In Alaska, aviation isn’t just an industry, it’s a lifeline. From remote villages to backcountry operations, the work we do helps keep people connected, supplied, and moving. This role plays a key part in telling that story—connecting our products to the people who depend on them and helping keep the spirit of Alaska aviation strong.

Position Overview

The Marketing & Brand Specialist supports product-focused marketing initiatives within the general aviation industry by managing product content, campaigns, and digital execution. This role ensures accurate, compelling, and consistent messaging across all customer touchpoints while helping strengthen the McFarlane Alaska brand and its connection to the aviation community.

The ideal candidate is detail-oriented, organized, and experienced in content development, digital marketing, and working with technical or product-driven environments.

Key Responsibilities

Product Content & Catalog Management

• Manage product content across websites, e-commerce platforms, and digital catalogs
• Coordinate product updates, revisions, and promotions across marketing channels
• Maintain product data and digital assets within PIM/DAM and CMS platforms
• Ensure consistency, quality, and accuracy of product information

Content Creation & Campaign Support

• Write and edit product descriptions, landing pages, and marketing collateral
• Create and manage content for social media, including product highlights and educational posts
• Support development and execution of email marketing campaigns
• Maintain content calendars for email and social platforms
• Coordinate external partners (photographers, videographers, designers) as needed

Digital & Social Execution

• Schedule and publish social media content across platforms
• Monitor engagement and assist with community management
• Support trade show promotion, influencer outreach, and event marketing initiatives

Collaboration & Reporting

• Partner with sales, customer service, and operations teams to align messaging and promotions
• Support distributor marketing programs and partner communications
• Track campaign and content performance, providing insights and recommendations

Skills & Experience

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred  
• 3+ years of experience in product marketing, digital marketing, content marketing, or e-commerce
• Strong writing and editing skills with attention to detail
• Experience managing product catalogs, structured content, and digital assets
• Familiarity with CMS platforms, email marketing tools, and social scheduling tools
• Highly organized with the ability to manage multiple priorities and deadlines

Preferred:

• Interest in aviation, technical products, or manufacturing environments
• Background in general aviation, aerospace, manufacturing, or distribution
• Familiarity with FAA-PMA parts, STCs, or aircraft components
• Experience supporting trade shows or industry events
• Basic knowledge of SEO and digital merchandising

Why McFarlane Aviation?

At McFarlane Aviation, you’re part of a team that takes pride in Making It Better from the parts we produce to the relationships we build. Through McFarlane Alaska, that mission extends even further by supporting an aviation culture that is deeply woven into everyday life.

We believe in:

• Doing things right the first time
• Supporting the aviation community that depends on us
• Delivering quality products with old-fashioned customer service
• Building a team where your ideas matter and your work has real impact

What We Offer

• A collaborative, hands-on environment where your voice matters
• A team passionate about aviation, quality, and continuous improvement
• Competitive pay, benefits, and growth opportunities
• The opportunity to help support and grow aviation in Alaska

McFarlane Aviation is proud to be an equal opportunity employer. We believe diverse perspectives make us stronger and encourage applicants from all backgrounds to apply.