Marketing And Communications, Hamburg (Commercialization Specialist)

With a passion for life

Join our diverse teams of passionate people and a career that allows you to develop both personally and professionally. At Getinge we exist to make life-saving technology accessible for more people. To make a true difference for our customers - and to save more lives, we need team players, forward thinkers, and game changers.

Are you looking for an inspiring career? You just found it.

At Getinge, we're dedicated to helping healthcare professionals deliver the best possible care. Our Digital Health Solutions division develops innovative software that enhances staff satisfaction and patient safety in hospitals worldwide. We enable hospitals to optimize critical workflows by improving efficiency and coordination across sterile processing, operating rooms, and the entire patient journey.

About this opportunity

We are looking for a, Hamburg based, Commercialization Specialist to drive the market introduction and adoption of Getinge's digital solutions, with a primary focus on the surgical workflow portfolio, ensuring they are clearly positioned and communicated to key target groups across priority markets.

Working closely with the Director of DHS Commercialization, you will ensure our digital offerings address customer needs and translate strategy into clear value propositions, go-to-market approaches, and communication that enable market adoption and commercial impact.

In this role, you will collaborate closely with Product Management, Global Sales, and Regional Marketing Communications teams to ensure consistent positioning while enabling effective market activation across regions.

Based in our modern Hamburg office, the position offers a hybrid working model where you work 3 days at the office.

What you will do

As a Commercialization Specialist, you will be responsible for shaping and supporting the execution of commercialization strategies that support long-term adoption and scalable market execution of our Digital Health Solutions (DHS).

Key responsibilities include:

• Contributing to the development and evolution of global commercialization and go-to-market strategies aligned with business objectives

• Translating market insights, customer needs, and competitive trends into clear positioning, messaging, and commercial priorities, including developing and shaping key commercialization and communication materials to support market adoption

• Supporting global go-to-market planning and market introduction in close collaboration with Product Management, Global Sales, and Regional Marketing Communications teams, ensuring stakeholders have the positioning, messaging, and sales tools needed to enable effective market activation

• Acting as a trusted partner and contributing to strategic discussion, while serving as a communication lead, ensuring clarity, consistency, and alignment across stakeholders

• Monitoring performance and market impact, and leveraging AI-supported tools and ways of working to continuously improve commercialization effectiveness, content development and analysis

You will also be an active team player, contributing to collaboration, process improvement, and the development of high-quality communication materials across internal and external channels.

You will bring

We believe you are comfortable working hands-on while also demonstrating the ability to engage in and contribute to strategic discussions. You are a proactive and structured professional who takes ownership and sees communication as a strategic tool to drive business impact. You enjoy working in a cross-functional, international environment and are comfortable balancing strategic thinking with hands-on execution.

To be successful in this position, you should have:

• A relevant degree in marketing communications, or a similar field, along with several years of experience in commercialization or B2B marketing

• Experience working cross-functionally and across geographies, ideally within a global organization end to end, with solid experience in stakeholder management and the ability to collaborate effectively and build trusted relationships.

• A strong understanding of go-to-market approaches, digital or inbound marketing, and data-driven follow-up with the ability to support the development of global directions and enable regional teams in local market activation

• Excellent professional English communication skills

• Preferably, experience in or a strong interest in the healthcare or MedTech sector.

• Strong skills in Adobe Creative Suite and Microsoft Office, and experience using relevant marketing and communication tools to develop commercialization materials such as global sales and campaign packages

• A curious mindset and familiarity with using AI tools to improve ways of working and commercial outcomes, focusing on practical value and impact

Why join Getinge

Getinge offers a job in a safe and informal work environment, where we appreciate close team collaboration. We keep an open dialogue between leaders and employees, as well as between teams. We are focused on developing people, and together we will create a plan for learning and competence development when you start your career with us.

We offer a competitive compensation and benefits package, including wellness allowances, generous family benefits and joint company activities. Everything to ensure we support your well-being and goals.

Application

Applications will be reviewed continually. We therefore recommend sending us your application as soon as possible, but no later than 2026.04.12

We kindly ask you to submit your application in our recruitment system by clicking the "apply now" button. Due to GDPR regulations, we do not accept applications via e-mail.

If you have any questions regarding the role, please contact Talent Acquisition Partner responsible, Gustaf Ericson, at gustaf.ericson@getinge.com

We look forward to receiving your application. We hope you will join us on our journey to become the world's most desired MedTech company.

About us

With a firm belief that every person and community should have access to the best possible care, Getinge provides hospitals and life science institutions with products and solutions aiming to improve clinical results and optimize workflows. The offering includes products and solutions for intensive care, cardiovascular procedures, operating rooms, sterile reprocessing and life science. Getinge employs over 12,000 people worldwide and the products are sold in more than 135 countries.