Marketing And Communications Manager

Job TitleMARKETING AND COMMUNICATIONS MANAGER

IntroductionCraft is recruiting on behalf of a well-established specialty finance platform in Midtown Manhattan seeking a Marketing & Communications Manager to lead marketing strategy and execution across brand, website, and business development support. This role is ideal for a hands-on marketer who can build structure, improve messaging, and directly impact lead generation in a fast-moving fintech environment.

Why This Role Matters.We are investing in growth and need a leader who can:

• Drive messaging and execution for a new website

• Support business development reps with targeted campaigns and collateral

• Build a clear, consistent market presence that improves qualified lead flowThis is a role with real visibility and impact. You won't just "run campaigns”—you'll help shape how we tell our story and how prospects engage with the business.

Key Responsibilities

• Lead the development and refinement of brand messaging, positioning, and communication strategy

• Own website messaging and partner with internal/external teams to drive website progress, content quality, and conversion-oriented improvements

• Build and execute marketing campaigns that support business development efforts and increase qualified lead volume

• Create and maintain sales enablement assets (pitch decks, one-pagers, email content, outbound support materials)

• Partner with CEO/COO and business development leadership to align marketing priorities with revenue goals

• Translate financing model, partner ecosystem, and client value proposition into compelling content for prospects and partners

• Manage external vendors/agencies/freelancers for design, digital, and content initiatives

• Track campaign and website performance metrics;provide regular reporting and recommendations

• Ensure all communications are accurate, professional, and aligned with the company's reputation and standards

• Operate as a true individual contributor who can prioritize, execute, and iterate quickly without heavy structure

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, Finance, or related field

• 4+ years of marketing/communications experience with increasing ownership

• Experience in fintech, lending, financial services, or similarly complex B2B environment strongly preferred

• Strong ability to simplify complex financial offerings into clear market messaging

• Proven experience supporting growth campaigns and lead generation initiatives

• Experience managing website projects and collaborating with cross-functional stakeholders

• Strong writing, communication, and stakeholder management skills

• Comfortable in a lean, high-accountability, on-site environment

• Data-driven mindset with ability to connect marketing activity to business outcomes

LocationFull-time on-site role in Midtown Manhattan

Compensation and BenefitsSalary Range: $90, 000 to $135, 000 depending on experience.Benefits include:

• Medical, Dental, and Vision Insurance

• Life Insurance and Commuter Benefits

• 401(k) Retirement Plan

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• End-of-year discretionary performance bonus

This role offers strong upside for a marketer who wants to make a clear imprint at a growing fintech company. The right person will shape core messaging, improve lead generation outcomes, and become a key partner to executive leadership.