Marketing and Events Coordinator

Marketing and Events Coordinator

March 2026Location: Broomfield, CO (In office)Travel: 50% (athlete events and activations; approx. 1–3 events/month)Reports to: Senior Marketing ManagerSalary Range: $60,000–$70,000

About The Feed

The Feed is the global sports performance marketplace for athletic nutrition and optimization. We curate the best sports nutrition, high-performance supplements, gear, and superfoods. From professional athletes to passionate amateurs, the new wave of athletes is the core of our brand. We sponsor professional athletes and everyday fitness enthusiasts to help people optimize human performance. 

We partner with elite and everyday endurance athletes to bring trusted products, education, and community to life.

The Role

As a Marketing and Events Coordinator at The Feed, you will play a dual role supporting both event activations and the growth of our Sponsored by The Feed athlete program.This position is split between traveling to major endurance and fitness events and working in-office supporting our marketing and sponsorship team. You will serve as a key brand representative for The Feed on the road while also helping recruit, vet, and onboard athletes into our sponsorship program.At events, you will act as a primary brand liaison, representing The Feed within the athlete community while supporting event activations such as sales, product sampling, athlete engagement, and community programming.When not traveling, you will work closely with our sponsorship team to conduct athlete interviews, onboard new sponsored athletes, and ensure a smooth and positive experience within the Sponsored by The Feed program.This role is ideal for someone who thrives in high-energy environments, enjoys connecting with athletes, and can seamlessly balance travel, events, and operational responsibilities. 

What You Will Own

Event Representation and Brand Activation

• Serve as an on-site representative and brand ambassador for The Feed at major endurance and fitness events, including HYROX, IRONMAN, Rock ‘n’ Roll Marathon Series, SuperTri, and others.

• Travel regularly to support event activations that may last four to five consecutive days, often including weekends.

• Represent The Feed as the primary brand liaison at events, building positive relationships with athletes, partners, and the endurance community.

• Support and execute on-site marketing initiatives, including:

  • Product sales and customer engagement

  • Product sampling and athlete education

  • Community activations and athlete meetups

  • Panel discussions, community forums, or brand programming

  • Booth setup, breakdown, and operational logistics

• Collaborate with The Feed events and marketing teams to ensure strong brand presence and positive athlete experiences.

• Maintain a high level of energy and professionalism while engaging with athletes and customers throughout long event days.

Athlete Sponsorship and Recruitment

• Conduct athlete vetting interviews for the Sponsored by The Feed program.

• Coordinate athlete interview schedules and communication with prospective sponsored athletes.

• Lead athlete onboarding calls to understand:

  • Athletic background and experience

  • Training goals and fueling strategies

  • Alignment with The Feed brand and community

• Guide new athletes through the onboarding process and ensure a seamless introduction to the program.

• Maintain organized records of athlete communications, interviews, and onboarding progress.

• Serve as a key point of contact for sponsored athletes and help maintain strong relationships within the community.

Marketing and Community Engagement

• Support broader marketing initiatives including:

  • Community engagement opportunities

  • Social media collaborations with athletes

  • Club and community activities, such as group rides or training events

  • Athlete-led activations and partnerships

• Assist the marketing team with campaigns and initiatives that strengthen The Feed’s presence within the endurance community.

Intern Mentorship and Leadership

• Participate in the hiring and onboarding of a summer marketing and sponsorship intern.

• Provide mentorship and guidance to interns working within the marketing, events, and sponsorship programs.

• Help train interns on athlete communication, community engagement, and event support responsibilities.

Ideal Candidate Profile

• Highly energetic and comfortable engaging with athletes and customers throughout the day.

• Excellent conversational skills and confidence interacting with new people in dynamic environments.

• Able to maintain enthusiasm and focus during long event days and multi-day travel schedules.

• Strong organizational skills and attention to detail, particularly when coordinating athlete onboarding and communication.

• Comfortable balancing multiple responsibilities while transitioning between event travel and in-office work.

• Passion for endurance sports and athletic performance. Being an athlete yourself is a strong plus.

• Self-motivated with the ability to represent The Feed brand with professionalism and authenticity.

Technical Competencies

• Bachelor’s degree or equivalent experience in marketing, business, sports management, or related field.

• Willingness to travel frequently, sometimes on short notice, and work flexible hours including evenings and weekends to support events and activations.

• Experience in sports marketing, sponsorship programs, community engagement, or athlete partnerships is preferred.

• Strong verbal communication skills and comfort conducting athlete interviews and calls.

• Familiarity with the endurance sports community including running, cycling, triathlon, HYROX, or similar disciplines.

• Excellent organizational skills and ability to manage multiple concurrent projects. 

Benefits

• Medical, dental, and vision insurance

• 401(k)

• Paid time off and paid holidays

• Employee discount

Additional Information

This position will remain open until filled.

Equal Opportunity Employer

At The Feed, we believe athletes come from all backgrounds, and we’re committed to building a diverse and inclusive team. We provide equal employment opportunities to all employees and applicants and prohibit discrimination or harassment of any kind in accordance with federal, state, and local laws.

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