Marketing and Growth Manager for a Multilocation Plastic Surgery and Cosmetic Dermatology Practice

Marketing & Growth Manager

NOVA Plastic Surgery & Dermatology Ashburn & Tysons, Virginia

NOVA Plastic Surgery & Dermatology is a rapidly growing multi-location aesthetic and dermatology center in Northern Virginia. We are hiring a Marketing & Growth Manager to own the top of our revenue funnel and drive measurable patient acquisition.

This is a senior management role responsible for generating new patient leads and ensuring those leads convert into completed consultations.

Success in this role is measured primarily by two numbers:

This position requires someone who thrives on metrics, accountability, and ownership.

Position Overview

The Marketing & Growth Manager oversees the full patient acquisition engine across multiple locations. The role manages digital marketing, community partnerships, events, and the intake team to ensure consistent consult growth.

This leader will manage the marketing agency, PR Agency, oversee patient coordinators responsible for intake, and build non-digital growth channels such as referrals, partnerships, and community events.

Core Responsibilities

Lead Generation & Consult Growth

Own the full acquisition funnel:

New Lead → Completed Consultation

Responsibilities include:

Marketing Channel Ownership

Manage and optimize lead generation across channels including:

Channel performance must be tracked with clear metrics including:

Agency & Vendor Management

Act as the internal owner of all marketing execution.

Guerrilla Marketing & Community Growth

Develop local growth channels beyond digital advertising.

Intake Team Leadership

Oversee patient intake operations.

Manage:

Responsibilities include:

Key Performance Metrics

This role is evaluated on measurable results.

Primary metrics:

Secondary metrics:

Qualifications

Required:

Preferred:

Leadership Traits

We are looking for someone who:

Compensation

Base Salary $90,000 – $120,000

Performance Bonus $20,000 – $40,000+

Total Compensation Target $120,000 – $150,000+

Bonus is tied directly to:

Location

Ashburn and Tysons, Virginia Multi-location role with local community engagement.

If you enjoy building growth systems, tracking performance by the numbers, and owning the patient acquisition engine of a premium aesthetic practice, this role offers significant impact and career growth.