Marketing And Social Media Intern

Title: Marketing & Social Media Intern

OverviewThe Heathwood Hall Summer Marketing & Social Media Internship is a hands-on, immersive learning experience designed to equip students with real-world marketing skills while intentionally integrating them into our culture and community.

This internship is built on the belief that interns should do meaningful work, receive intentional mentorship, and leave with marketable skills and a clear understanding of how their work contributes to a mission-driven organization.

Culture Immersion & Intern ExperienceThis internship is intentionally designed for generational alignment and professional growth through:

• Regular check-ins and mentorship with the Marketing Team
• Exposure to cross-departmental collaboration
• Participation in key meetings and school events
• Feedback loops focused on growth and learning
• A Culture Touchpoint Map to guide engagement and reflection throughout the summer

Internship Focus Areas

• Marketing & Social Media Strategy
• Content Creation & Brand Voice
• Data Analysis & Competitive Research

Learning Objectives & Responsibilities

Learning Objective #1: Build and Analyze a Social Media Plan

Tasks:

• Create and present weekly social media reports
• Analyze engagement, reach, and performance trends
• Track objectives and outcomes using Excel or similar tools

Why This Matters:

• Develops data literacy and analytical thinking
• Builds confidence in using metrics to guide strategy
• Teaches how to set objectives and align tasks to goals

Learning Objective #2: Create Content Using Heathwood Hall's Brand Voice

Tasks:

• Develop 3–5 social media posts per week
• Produce 1 social media reel per week
• Collaborate across departments to capture content
• Assist with basic videography and editing

Why This Matters:

• Strengthens understanding of brand identity and storytelling
• Builds creative execution and project management skills
• Develops interpersonal communication and collaboration skills

Learning Objective #3: Conduct a Competitive Analysis

Tasks:

• Complete a full competitive analysis of 2–3 peer institutions
• Evaluate brand voice, messaging, engagement, and sentiment
• Compile findings into a professional report and presentation

Why This Matters:

• Provides real-world experience in brand audits
• Develops research, reporting, and critical thinking skills
• Enhances strategic awareness of market positioning

Capstone PresentationAt the conclusion of the internship, you will deliver a capstone presentation highlighting:

• 2–3 key skills developed during the internship (e.g., data analysis, content creation, strategic thinking)
• Examples of work produced
• Insights gained from the Culture Touchpoint Map
• Reflections on professional growth and career readiness

Power & Career Readiness Skills Developed

• Professional communication
• Data analysis & reporting
• Creative problem-solving
• Time and project management
• Collaboration across teams
• Accountability and feedback integration
• Brand storytelling and digital literacy

Ideal Candidate

• Current college student or recent graduate interested in marketing, communications, media, or related fields
• Strong interest in social media and digital storytelling
• Organized, curious, and eager to learn
• Comfortable working independently and collaboratively
• Aligned with Heathwood Hall's mission and values

Internship Details

• Duration: May 20 - August 15
• Time Commitment: 15/20 hours a week
• Compensation: Paid/Stipend

Location: On-site 3 days a week, office hours are flexible from 8:30 a.m. - 4:30 p.m.

Heathwood Hall Episcopal School is an equal opportunity employer and hires without discrimination on the basis of race, color, religion, national origin, sex/gender, age or disability. Heathwood Hall Episcopal School participates in E-Verify, as mandated by South Carolina law. All positions will require a criminal background check and some positions may require additional pre employment screenings such as credit reports or motor vehicle record checks.