Marketing and Social Media Specialist
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Overview
Job Description
Goodwill Industries of Mid-Michigan is seeking a motivated and mission-driven brand builder to fill the full-time Marketing and Social Media Specialist position at the Administration building, located at 4095 E. Court St., Burton, MI 48509.
Salary position at $55,000 annually
Job Duties
- Generate, edit, publish, schedule and share content that aligns with Goodwill's values and overall marketing strategy
- Review scheduled content for accuracy, brand consistency and proper formatting before publishing.
- Create and edit video footage to produce engaging Instagram Reels and TikTok videos.
- Design graphics and promotional materials for social media.
- Track key performance indicators such as follower growth, conversion metrics, and engagement rates.
- Ensure content aligns with upcoming promotions, holidays, events and marketing initiatives.
- Respond to social media messages in a professional manner
- Build effective target audiences to drive engagement, donations, mission and brand awareness
- Provide monthly performance reports that include clicks, views, conversions, subscribers, etc
- Oversee the daily and monthly planning, scheduling, and publishing of content across social media platforms.
Benefits
- 10 paid holidays
- 2 weeks of paid vacation
- Additional 12 days/years of PTO for personal time off
- Medical, Dental and Vision insurance
- Short and Long Term Disability
- Pet Insurance Available
- Biweekly Direct Deposit
- Free Employee Assistance Programs
- Tuition Reimbursement opportunities
- 403B Retirement Program
- 20% employee discount
Qualifications
- Bachelor’s degree in communications, marketing, or similar field, or equivalent work experience.
- Strong graphic design skills (Adobe, Canva or equivalent) Knowledge of social media accounts on various platforms such as Facebook, Instagram, TikTok and emerging platforms.
- Excellent written and verbal communication skills.
- Impeccable attention to detail
- Strong organizational skills
- Willingness and ability to travel. Must have a valid driver’s license.
- Ability to lift up to 35 pounds.
- Ability to bend, stoop, and reach.
- Must anticipate opportunities and challenges, evaluate data and make good judgments, adapt to unexpected changes, and use technology to improve efficiencies resulting in improved delivery of service.
- High level of integrity
- Ability to independently anticipate and identify problems, analyze possible solutions, and execute an appropriate solution resulting in an effective delivery of results.
- Ability to work in a highly collaborative environment to ensure design, development, implementation, execution and measurement initiatives.
- Ability to proactively multi-task and coordinate multiple projects and events.
- Excellent customer service skills
Competencies Required:
Goodwill Industries of Mid-Michigan offers reasonable accommodations for individuals needing assistance with the application or hiring process. If you need assistance completing this online application, contact the Human Resources Department at 810-762-9960 or GoodwillHR@goodwillmidmichigan.org. Goodwill Industries of Mid-Michigan is an Equal Opportunity Employer.
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