Marketing Associate

About the Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team's headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons' NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.

Who we are

Our Blank Family of Businesses Core Values serve as the foundation for the way we operate at all levels:

Put People First- Listen & Respond- Include Everyone- Innovate Continuously- Lead by Example- Give Back to Others

We use our core values as a compass to guide our decisions because they are our North Star. If we live our core values daily, we know everything else will take care of itself. We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building.

Our Ideal Candidates

Actively Listen- Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding. When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them.

Collaborate- Realize that we are better together than we are alone. We achieve much better results when others have the opportunity to add their diverse perspectives. Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.

Engage in Servant Leadership- Put others ahead of yourself even when it's difficult. Find opportunities to lead by example in the way you pitch in and help others. Giving back to others is at the heart of what we do.

Build Relationships- Cultivate trust in relationships by showing respect and sensitivity. Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve.

Own Results- Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests. Take advantage of this rare opportunity by utilizing available resources.

About the Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team's headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons' NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.

Who we are

Our Blank Family of Businesses Core Values serve as the foundation for the way we operate at all levels:

Put People First- Listen & Respond- Include Everyone- Innovate Continuously- Lead by Example- Give Back to Others

We use our core values as a compass to guide our decisions because they are our North Star. If we live our core values daily, we know everything else will take care of itself. We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building.

Our Ideal Candidates

Actively Listen- Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding. When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them.

Collaborate- Realize that we are better together than we are alone. We achieve much better results when others have the opportunity to add their diverse perspectives. Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.

Engage in Servant Leadership- Put others ahead of yourself even when it's difficult. Find opportunities to lead by example in the way you pitch in and help others. Giving back to others is at the heart of what we do.

Build Relationships- Cultivate trust in relationships by showing respect and sensitivity. Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve.

Own Results- Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests. Take advantage of this rare opportunity by utilizing available resources.

SOAR

SKILLS OPPORTUNITY ACCESS * READINESS

Position Summary

The Marketing Associate is part of the Falcons new SOAR Associate Leadership Development Program. This 12-month cohort-style program will provide ongoing, meaningful opportunities for professional development, exposure, and the ability to develop skills critical to the Associate's future career growth while contributing to our mission of delivering championship teams on and off the field. Positions are offered in numerous departments across football and business operations. Target hires are early talent seeking entry-level opportunities in the sports and entertainment industry. Our 2026 SOAR program will run from May 2026 through April 2027.

Roles and Responsibilities

• Willingness to engage and participate in activities related to the SOAR Associate Leadership Development Program.
• Contribute to retail marketing and operations initiatives for the Atlanta Falcons to drive sales and fandom.
• Engage prospective and current fans of the Atlanta Falcons in an energetic, professional, and positive manner through various brand marketing and community engagement events & promotional efforts.
• Help lead grassroots marketing efforts, including Dirty Birds Street Team communication and event coordination.
• Support the growth and operations of the Mercedes-Benz Stadium College Pass program.
• Conduct regular research on marketing initiatives across the industry to provide best practices and applicable learnings.
• Assist with special projects, reporting, and other tasks as assigned by the marketing team.
• Collaborate with members of the marketing department to help with event-day operations and game day logistics.
• Support the execution of digital marketing campaigns and initiatives.
• Any other duties as assigned.

Qualifications, Required Skills, & Traits

• Completed bachelor's degree.
• Previous experience in marketing or events is a plus.
• Availability to work approximately 40 hours per week, with the knowledge that some weeks will be less or more hours depending on departmental workload.
• Always maintain a polished and professional demeanor, representing the Atlanta Falcons brand.
• Strong verbal and written communication skills with the ability to interact confidently with various departments and vendors.
• Ability to manage multiple tasks while ensuring accuracy and quality in all work.
• Collaborate effectively with internal teams and contribute to a positive work environment.
• Willingness to become familiar with marketing technologies utilized by the marketing and digital teams.
• Must be available to work evenings, weekends and holidays as required by the event schedule.
• Sufficient knowledge of Atlanta communities, emerging trends, social events and/or knowledge about the Atlanta Falcons brand, roster and the NFL.
• Always maintain a polished and professional demeanor, representing the Atlanta Falcons brand.
• Ability to stand for up to six hours and lift up to 40 pounds.