Marketing & Communications Manager, New Attractions

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

This role will serve as the dedicated marketing partner to the Design & Engineering organization, supporting new capital projects with survey ownership, guest research, planning support, marketing strategies, active social media engagement, and internal and external communications. The ideal candidate is a disruptive thinker, energetic, highly organized, collaborative, and comfortable working in early-stage, evolving project environments.

Key Responsibilities

Capital Project & Attraction Support

• Develop and execute comprehensive marketing plans for new attractions to increase awareness, excitement and ultimately drive attendance through closely partnering with Design & Engineering leadership from early concept through opening

• Provide marketing and guest insight support to guide attraction planning, positioning, and experience development

• Serve as the marketing point of contact for assigned capital projects

Guest Research & Survey Ownership

• Own guest survey strategy, design and data integrity related to new attractions, capital investments, and in-park enhancements

• Develop, manage, and analyze research to inform attraction decisions

• Translate guest insights into clear, actionable recommendations for D&E, marketing, and executive stakeholders

Planning & Cross-Functional Coordination

• Support project planning efforts by aligning marketing timelines, research milestones, and communication needs with capital schedules

• Collaborate with park operations, creative, digital, PR, and consumer insights teams as needed

• Ensure marketing considerations are integrated early into attraction development processes

Communication & Stakeholder Management

• Create compelling, consistent messaging across channels (web, social, email) that creates awareness of experience value and emotional resonance

• Develop clear, audience appropriate internal communications related to attraction development, guest research findings, and project updates

• Act as a connector between D&E, marketing, and other internal partners to ensure alignment and clarity

Reporting & Insights

• Track, analyze and report on research findings, offering gaps, guest sentiment, social media reactions, and key insights tied to attraction projects

• Provide structured updates to leadership on project-related marketing activities and outcomes

What it takes to succeed:

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 4+ years of experience in marketing, research, strategy, or project-based roles

• Experience supporting large-scale projects, capital initiatives, or cross-functional teams preferred

• Themed Entertainment experience preferred

• Strong analytical and research skills, including survey design and insight synthesis

• Excellent written and verbal communication skills including creating content for presentation that are adapted to audience

• Highly organized with strong attention to detail and follow-through

• Comfortable working in evolving environments with multiple stakeholders

• Proficiency in Microsoft Office; experience with survey platforms, research tools, or analytics a plus

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.